Personal & Corporate Fitness
Current trends in health and well-being are leading to a new movement towards active lifestyle and endurance sports; specifically the three core sports of running, swimming and cycling are all enjoying unprecedented growth at the amateur level.
With a full spectrum of top mass participation properties, including elite, amateur and corporate, Infront covers a wide range of events in this developing segment.
These events offer a growing audience and differentiating communication tools vs. traditional sponsorship. With a well-managed brand experience, participants will potentially link that experience to the brand as part of the event along all the engagement time afforded by mass participation events.
To strengthen its activities in this sector, Infront is handling sponsorship sales for six of the world’s largest marathons, known collectively as the Abbott World Marathon Majors (WMM), respectively Tokyo, Boston, London, Berlin, Chicago and New York. The series delivers exclusive opportunities for brand association across the most prestigious marathon series alongside valuable engagement opportunities and media reach worldwide. Infront’s portfolio also comprises the BMW Berlin-Marathon, the Frankfurt marathon, the ITU World Triathlon Series, as well as the European corporate running series B2RUN and the Happy 10k fun run events held in China.
Mass cycling events include the Cadel Evans Great Ocean Road Race, Cape Epic, the Tour des Fjords and the Tour de Suisse.