28th SEA Games - Singapore 2015

Infront (through subsidiary HBS), extended the reach and broadcast standard of the 28th SEA Games held in Singapore in 2015, successfully raising the profile of the games as an appealing TV product for rights holding broadcasters.

Raising the profile of the Games

For the 28th SEA Games, HBS – working in collaboration with Host Broadcaster MediaCorp as HB Production Partner – had the objective of ensuring that the 28th SEA Games would become the new landmark for sports events in South East Asia by delivering the best coverage ever.

An international standard broadcast

HBS' operation in Singapore covered production, the International Broadcast Centre (IBC), venue operations, booking and broadcast information distribution. The task involved feeds from nine of the competition venues relaying live footage of 14 SEA Games disciplines, while Production Pool members catered for another five sports and four ENG crews captured important moments from the other remaining sports. An International Broadcast Centre (IBC) provided working space for ten Rights Holding Broadcasters (RHBs) – with the largest premises measuring 120 m2, located a short distance from the hub of sports venues. A total of 435 staff were required to successfully deliver the operation.

Full range of services provided

HBS produced 10 distinct feeds, generating a total of 490 hours of coverage in HDTV and involving 6-16 cameras per sport. Events were covered live, or with extended highlights, at selected competition venues. HBS provided a full range of services with multilateral and unilateral venue services and access to bookable services such as stand-up and mixed zone positions and unilateral camera positions alongside the generation and distribution of broadcast information. HBS set a marker for what is expected of a major sports event broadcast in the region and a benchmark for future events.


  • 10 distinct feeds were produced, generating 490  hours of coverage, involving 6-16 camera plan per sport
  • Increasing the profile of the Games with rights holders, nine venues were covered with live coverage and extended highlights - achieving first fully HD coverage of the event.      

Let's get in touch!

Our team of dedicated experts looks forward to discussing how Infront can help meet your business goals.