For IRONMAN - the No. 1 user based sports brand and the most recognised triathlon and endurance series worldwide - Infront created magazine programming for broadcast distribution that achieved industry recognition.
A media transformation for IRONMAN
As worldwide media advisor to the World Triathlon Corporation for IRONMAN, one of Infront’s primary tasks was to increase the quantity and quality of TV coverage for the events: producing an IRONMAN TV series that consisted of fourteen 26-minute shows covering the IRONMAN and 70.3 race calendars, Infront developed a broadcast product that was tailored to the sport and transcended its values well to the fans and television audiences.
Endurance as a coherent long-term broadcast product
The magazine-style programmes produced to the highest international standards, transmitted the unique features of IRONMAN, whilst tailoring the long-term endurance format as an attractive, coherent broadcast product. The programmes featured 50% race footage, results and standings along with athlete profiles, background information, training and IRONMAN lifestyle. Media rights agreements were then put into place covering key European, Asian and American territories.
The first ever IRONMAN magazine program led to increased levels of global broadcast time with coverage available to fans on television in more than 135 countries and territories worldwide.
- The sport became more consumable, condensing the multi-hour competition format into an exciting 26-minute highlight show
- The high-quality productions increased quality and quantity of TV coverage
- New audiences were captured, fascinated by the IRONMAN lifestyle and event programming
- The 2012 season end promotional trailer was awarded the Sportel Golden Podium for the Best Sport Slow Motion of the year