Tour de Suisse - Logo Development

By closely examining Swiss culture, cycling attributes and event structure, Infront Sports & Media developed an iconic logo and brand identity for the 2015 Tour de Suisse.

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Creative, inspired approach

For the 2015 edition of the Tour de Suisse, Infront was challenged to create a logo that was simple yet derived from the Swiss flag, a checked racing flag, and a cyclist on his bicycle. Following an intense and structured research process  graphic elements were inspired by the winding mountain roads of Switzerland.







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Comprehensive design and implementation

After a collaborative process of several months, the final result was a unique Swiss-red logo that calls to mind a cyclist hunched over his bike, zooming to the finish line. A comprehensive set of guidelines was created, depicting the numerous implementation options: merchandise, athlete tricots, signage, automobile, digital, etc. The logo truly captured the essence of the event.

Achievements

  • A logo that was  easily identifiable and holds a logical connection to the sport
  • Graphic elements and trophy, inspired by Swiss cycling culture
  • A consistent and powerful brand identity to unite the two week road race
  • A full set of design elements with guidelines for use on multiple platforms



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