Lars Gerling

Managing Director – Infront B2Run

Subsidiary Management


Lars Gerling, Co-Managing Director of Infront B2Run, has more than 15 years’ experience in sports marketing and has been with Infront since 2011.

The Infront B2Run subsidiary handles all management and sales for the B2Run corporate running series – the largest series of its kind in Europe. Lars predominantly focuses on B2Run’s German market, while also handling sponsorship sales activity across the entire breadth of the Infront Active Lifestyle & Endurance portfolio. Prior to his time at Infront, Lars spent several years with Tridem Sports and IMG.