Infront Sports & Media AG

Infront is a leading international sports marketing company and specialist service provider to sport. As the market changes and more major rights holders build their rights in-house, Infront is responding with new business approach, which provides a closer and more effective level of partnership with its clients, whether they are sports federations, organising committees or sponsors.

Infront Group Headquarters

About Infront

Infront has its headquarters in Zug, Switzerland and offices in eleven countries: Switzerland, Austria,  Finland, Germany, Italy, Norway, Sweden, France (HBS), South Africa (HBS), Singapore (FMS) and China. It is a private company with over 400 employees. Its shareholders have a genuine commitment to sport and believe in building long-term relationships.  As a result, some of its contractual relationships go back more than 25 years and are among the longest in the industry.

 

Infront has been expanding rapidly, both organically and through strategic acquisition, creating valuable synergies with its core business. It now has two sports marketing agencies in the Nordic region, as well as the Austrian agency APF, which holds important rights relating to the FIS World Alpine and Nordic Ski Championships. Infront is positioning itself as a leading player in the heart of the winter sports market. It is also building a network of offices in Asia and has significant new business in China, looking after both the national League and national teams in China’s two top sports, basketball and football.