A leader in international sports marketing
Infront Sports & Media based in Zug, Switzerland has grown impressively in recent years and is now one of the leading international sports marketing companies in the world. As a full-service agency, it is offering a comprehensive menu of specialised services to sport and a diverse portfolio of top sports rights.
Infront enjoys long-lasting partnerships with 120 rights holders and hundreds of sponsors and media companies worldwide.
In 2011, Infront successfully delivered 3,300 event-days including 17 World Championships. In addition, the Group is one of the largest distributors of sports content in the world. Every year, the events where Infront handles the media rights reach around 30,000 broadcast hours — an equivalent to 3.4 years of non-stop programming.
Infront now has over 500 employees in more than 20 offices across 10 countries, including Austria, China, Finland, France, Germany, Italy, Singapore, Sweden and Switzerland as well as other countries that host a major sports event. Its experienced team of passionate sports business professionals and the high standards of delivery make Infront successful in an increasingly complex and competitive sports marketing landscape.
In everything it does — including distribution of media rights, host broadcast, production, event operations, brand development and sponsorship — it has helped to introduce value-added approaches and services, ensuring the success of its client partners. During recent years, the many awards Infront together with its partners has won or was shortlisted for confirm industry recognition for its imaginative solutions.
Number one in winter sports
Infront is the strongest, most experienced marketing agency in the winter sports arena, representing six out of seven Olympic winter sport federations. As a result, Infront is able to offer the very best winter sports opportunities from one central source.
Infront has a long-term partnership with the IIHF in world ice hockey and a major role in international skiing, where it manages more than 90% of the media and/or marketing rights to FIS World Cup events, including the prestigious Vierschanzentournee. Through its close working relationship with the Fédération Internationale de Ski (FIS), Infront is also involved in the distribution of media and marketing rights for other FIS events.
Furthermore, Infront enjoys successful partnerships with the FIBT for bobsleigh and skeleton, FIL for luge, the IBU for biathlon and the WCF for curling. It also has an exclusive mandate from Swiss Olympic for the evaluation and examination of a potential Swiss bid for the Olympic Winter Games 2022. In 2011, Infront – together with its partner Art on Ice Production AG – staged the famous European ice skating show ‘Art on Ice’ for the first time in China.
A unique heritage and portfolio in football
No other agency has the same depth of involvement supporting the game at every level – federation (international/national), league and club.
Working with FIFA, the biggest federation in the world, Infront handles the Host Broadcast of the 2014 FIFA World Cup™ and distribution of the Asian media rights (in a joint venture with Dentsu). In 2011, Infront was appointed exclusive sales representative for the distribution of Asian media rights also to the 2018 and 2022 FIFA World Cups™ and other FIFA Events 2015-22. For UEFA, it markets the Corporate Hospitality packages for the UEFA EURO 2012™ and the UEFA Champions League Final in Italy, Switzerland and Liechtenstein. Infront also works with many national associations including the German Football Association (DFB) in a relationship dating back more than 30 years, with leagues – such as Lega Serie A and B in Italy, Ligue 1 and 2 in France or the Swiss Football League – as well as with top clubs including A.C. Milan, SV Werder Bremen and Schalke 04.
In total, Infront represents more than 30 major football properties, including 10 national associations and 11 football clubs.
Leading in summer sports
Infront is a renowned player in various summer sports disciplines. It has successful partnerships with the European Handball Federation (EHF) and the Confédération Européenne de Volleyball (CEV) for their biannual European Championships. Through the subsidiary Infront Motor Sports, it is promoter of the FIM Superbike World Championship. In endurance sports, Infront is partner to the World Triathlon Corporation (WTC) for Ironman and Ironman 70.3 events – marketing the sponsorship for European and South-African races and serving as media rights advisor. In cycling, Infront has agreements in place to manage the commercial activities of Swiss Cycling – the national umbrella organisation of the sport in Switzerland. Infront is also involved in equestrian sport - Marketing Germany’s premier race course Iffezheim and the annual Piazza di Siena event in Rome.
Through its subsidiary in China, Infront represents the country’s top sport, basketball. The agreement with the Chinese Basketball Association (CBA) covers all key aspects of not just the marketing but also the development of the Chinese national teams and the CBA League.
A key player in media production
Infront is also one of the world’s leading producers of the highest quality sports content, covering the entire spectrum of media production and management.
Host Broadcast Services (HBS) is a world-recognised resource for the host broadcast of major events, which require highly sophisticated broadcast industry facilities and services. HBS works with International Federations (e.g. FIFA) with National Leagues (e.g. Ligue de Football Professionel) and with the organisers of Multi-Sports Games (e.g. Olympic Council of Asia for the 2010 Asian Games).
In a similar approach as compared to Ligue 1 and 2 in France, Infront organises and supervises the full HDTV production of most Lega Serie A and B matches in Italy. IN addition, it also handles a significant number of production-led projects, with shorter lead times for implementation and lighter broadcast infrastructure (e.g. for flagship FIS World Cup events and the FIM Superbike World Championship).
Another important area of activity is the distribution of new media sports rights through the provision of services to major web, mobile and IPTV players and telecoms. Infront‘s dedicated competence centre for digital media and post production provides one-stop-shop solutions for producing, delivering, protecting and billing new media content. The company produces a variety of tailor-made new media services and broadcast programmes (e.g. for the FIS Ski World Cup, the FIM Superbike World Championship and A.C. Milan).
It is also Infront's responsibility to manage two key archives. FIFA Films and the Serie A Archive offer a comprehensive selection of historic football footage to service the specific needs of producers, television networks and all other media operators worldwide.
The Sports Services division focuses the experience and operational expertise gained on Infront’s top events to help other sports. It is event-oriented and provides advice, practical help, resources and access to well-tested systems. It can offer a complete account management solution that can be more cost-effective than recruiting your own team. Services include hospitality and catering through Infront Hospitality Management; ticketing through a partnership with Ticketcorner; accreditation for sponsors and broadcast partners; venue dressing, state-of-the-art advertising and design solutions — in fact, everything that a successful sports event needs to function efficiently.