Infront Sports & Media – Head office

The head office of Infront Sports & Media AG is the nerve centre of the Infront Group. Based in the Grafenau Building in Zug (Switzerland), it is the driver of group strategy, growth and development and also handles a significant volume of operational business.

During the past three years, Infront’s significant expansion has been managed from Zug, including the acquisition of specialised companies which have helped cement its strong international position.

The Group’s main business units are based in Zug, including Summer Sports, Winter Sports and the central Finance, Legal & Administration unit. In addition, all key service units — Production, Sports Services Business Development and the Media & Marketing Competence Centre — as well as Host Broadcast Services (HBS), Infront Hospitality Management and InfrontRingier subsidiaries are here.

Functions performed at headquarters include managing key client relationships, the acquisition of marketing and media rights; a substantial proportion of group sales and consulting; group-wide creative services, communications and PR, IT management, accounting and the Legal & Tax team.

Infront Archive Management

Infront Archive Management, based in Zug, Switzerland, handles the management of FIFA Films, a one-stop-shop for rights cleared footage from previous FIFA events. While dominated by material from previous FIFA World Cup™ tournaments, the archive also covers other FIFA events, such as the FIFA Women’s World Cup and the FIFA youth tournaments. All material is catalogued and quickly accessible through a purpose-built, state-of-the-art database managed by a dedicated team with long and detailed experience of the material.

www.fifafilms.com

Infront Austria

Infront Austria, formerly APF Marketing Services, has been part of the Group since 2005.The company has a strong expertise in winter sports marketing. It successfully distributed the marketing rights to the biennial FIS Alpine World Ski Championships and the FIS Nordic World Ski Championships in 2007 and 2009. Infront Austria also holds the major sponsorship rights to the E.ON Ruhrgas IBU Word Cup Biathlon and the IBU World Championships Biathlon through an exclusive contract with the International Biathlon Union and the national biathlon federations up to and including the 2013/14 season. Its impressiveportfolio also encompasses the Title and Presenting Sponsorship of all FIS Nordic Skiing World Cups and the major marketing rights to the Vierschanzentournee.Infront Austria’s sponsor client list is equally impressive, with a group of long-standing partners including major brands such as Adidas, Bauhaus, DKB, E.ON, Erdinger, Generali, Rauch, Viessmann, Helvetia, Jack Wolfskin and Vattenfall.

www.infrontsports.at

Infront China

Infront China is a wholly-owned subsidiary of Infront Sports & Media, based in Beijing. It has moved rapidly to become the leading sports marketing organisation in China, representing the country’s top sport, basketball. It has an office in Beijing with around 50 staff, offering a powerful combination of international expertise and local market knowledge.

The long-term agreements with the Chinese Basketball Association (CBA) cover all key aspects of not just the marketing but the development of the Chinese national teams and the CBA League, including the remarkable CBA All-Star weekend. The contract for Team China Basketball has just recently been extended for another eight years — until 2018.

No other international sports marketing company has been able to establish such close links with one of China’s top sports. Infront has created tremendous momentum for Chinese basketball, resulting in record levels of sponsorship and television coverage. The company has also established a “Gateway China” service, specifically designed to encourage European based companies and sports to access the Chinese market by providing experienced consultancy advice and assistance with implementation. The transfer of the European
concept “Art on Ice” to China is the most recent example for the success of this crosscontinental initiative.

Infront Finland

Infront Finland is involved in many of the major sports and culture events in Finland. Its partnerships with the national federations for ice hockey, football, skiing, figure skating and athletics complement Infront’s international involvement in these sports. The company has extensive experience in event organisation and marketing and will play a pivotal role in the 2012 IIHF World Championship, which will be held in Finland.Infront Finland owns rights to the Finnish Olympic Committee to handle sponsorship on its behalf and co-promotes the LET Finnair Masters in Golf. It also markets the FIS World Cup events in Alpine and Nordic Skiing for the venues of Lahti, Kuopio, Ruka and Levi. Outside sport Infront Finland represents the City of Turku as European Capital of Culture 2011 and the city of Helsinki as World Design Capital 2012. In addition, it was the marketing partner for the prestigious Millennium Technology Prize and played a key role for the Eurovision Song Contest 2007.

www.infrontsports.fi

Infront Germany

Infront Germany, based in Frankfurt/Main, is one of the leading companies in the stadium advertising business in Germany, with a successful track record dating back 30 years.It currently markets the commercial rights of six clubs in Germany, including three Bundesliga clubs — Werder Bremen (Weser-Stadion, stadium advertising), FC Schalke 04 (Veltins Arena, stadium advertising) and SC Freiburg (badonova-Stadion, major commercial rights) — and three clubs of the 2. Bundesliga — Energie Cottbus (Stadion der Freundschaft, shirt sponsorship), Fortuna Düsseldorf (Esprit Arena, stadium advertising) and Hansa Rostock (DKB-Arena, all major commercial rights). In Rostock, Infront Germany also offers first-class hospitality opportunities.Infront Germany also manages the group’s majority shareholding in Baden Racing GmbH, a joint venture formed with DSV Deutscher Sportverlag GmbH (Cologne, Germany), Stars and Friends GmbH (a player consulting agency, Bad Harzburg, Germany) and Weiss media GmbH (Meerbusch, Germany) to host and promote the International Baden-Baden Horse Races, including the prestigious Great Festival Week.

www.infrontsports.de

www.baden-racing.de

Infront Hospitality Management

Infront Hospitality Management is an internationally recognised full-service hospitality operation for major sports events. The company has global network capabilities and provides clients with a range of hospitality options, from concept development to full implementation and management. It is co-owned by Kofler & Kompanie, a leading international catering company, and Infront Sports & Media.

The client list of Infront Hospitality Management is an impressive one in the context of sport. In 2011, the company provides hospitality services for the FIFA Women’s World Cup Germany™, the home games of the Swiss Ice Hockey National Teams and the BNP Paribas Zurich Open (tennis). It is also involved in several other events within the Infront portfolio such as the IIHF World Championship, DFB national team matches, the Great Festival Week Baden-Baden and FIS Ski events, including the finals of the Audi FIS Alpine Ski World Cup in March 2011.

More about Infront Hospitality Management

Infront Italy

Infront Italy was established in 2007, following Infront’s acquisition of a 100 percent shareholding in Media Partners, based in Milan and Rome. Infront Italy is the exclusive media rights advisor to Italy’s Lega Calcio for all its properties including Serie A and B. It also handles the management and marketing of the broadcast rights, the new media rights and the majority of the marketing rights for the FIS Alpine and Nordic Ski World Cup, together with the FIS Snowboard and Freestyle World Cup events. The company holds an extensive portfolio of media and/or marketing rights, including five Serie A clubs — A.C. Milan, S.S. Lazio, Genoa Cfc, U.S. Palermo and Cagliari Calcio, the CEV European Championship and the annual Piazza di Siena equestrian event in Rome. In 2010, it was also responsible for the marketing of the FIVB Men’s World Championship and the NBA Europe Live Opening Game in Milan.

www.infrontsports.it

Infront Motor Sports

The Rome-based Infront Motor Sports, formerly FGSport, is the promoter of the FIM Superbike World Championship and partner of the Fédération Internationale de Motocyclisme (FIM) since 1989. It is one of the leading promoters in motor sport. The company was founded in 1975 and is led by Maurizio Flammini (President), Paolo Flammini (CEO) and Vincenzo Lamaro (Managing Director).

The series is the only motorcycle World Championship using production-based bikes from the world’s leading manufacturers such as Aprilia, BMW, Honda, Kawasaki, Suzuki and Yamaha, competitively engineered to boost performance, with top speeds exceeding 300 km/h. The 2011 FIM Superbike World Championship is the 24th racing season in the history of the event consisting of 13 races staged in 11 countries and visiting the world’s most prestigious circuits.

www.worldsbk.com

Infront Ringier Sports & Entertainment Switzerland

Infront Sports & Entertainment Ringier AG Switzerland — abbreviated to InfrontRingier — is a 50-50 joint venture between Infront and the largest Swiss media group Ringier. The company provides Swiss organisers of sporting events as well as Switzerland's top athletes with a wide range of services — from the packaging and marketing of media, sponsorship, merchandising and hospitality rights to high quality implementation.

Based on the combined marketing and media skills of the joint venture partners, InfrontRingier is positioned as a competent, innovative and reliable partner in the Swiss sports market. Its business mandates include: sales agent for the Corporate Hospitality packages for the UEFA EURO 2012™ as well as the Commercial Hospitality packages for the 2014 FIFA World Cup Brazil™ in Switzerland/Liechtenstein. Additionally the company holds marketing partnerships with the Swiss Football League and Swiss Cycling and is evaluating a
potential Swiss bid for the Olympic Winter Games 2022 in collaboration with Swiss Olympic.

www.infrontringier.ch

Infront Sweden

Infront Sweden has a strong track record in event marketing. Its portfolio includes, among others, a major partnership with the Swedish Ice Hockey Association and the Organising Committee of the 2012/13 IIHF World Championships in Sweden/Finland for the national marketing rights. In addition, the company handles the commercial rights for the Swedish Biathlon Federation and client-based rights for the Swedish Athletic Association.

www.infrontsports.se

Host Broadcast Services (HBS)

Host Broadcast Services (HBS) as a dedicated, independent host broadcast specialist helps sports federations, organising committees and rights holders worldwide to broadcast their events in the most exciting and effective way. It provides the full spectrum of host broadcast services, to a highly developed and technologically advanced standard.

HBS works with international federations including FIFA for the FIFA World Cup Brazil™ and UEFA for the UEFA EURO™, national leagues such as Ligue 1 in France, as well as the organisers of multi-sports games such as the Asian Games 2010 in Guangzhou and the Asian Winter Games 2011 in Astana and Almaty, Kazakhstan. It is in charge of events which typically run for weeks or even months and involve several years of planning, the creation of an International Broadcast Centre (IBC) and the provision of tailored facilities and services.

HBS has established a dedicated production division to expand the multimedia and production capabilities of the Infront Group and develop new business in the area of sports production. This Production & Programming division focuses on production-led projects, working on shorter timescales with a lighter infrastructure. The division works to the same high quality level as the HBS division and uses the same methodologies, systems and techniques to deliver world-class products and solutions.

www.hbs.tv

Football Media Services (FMS)

Football Media Services (FMS) is a joint venture, co-owned by Infront and the Japanese advertising company Dentsu. It is based in Singapore. The joint venture has been appointed by FIFA to act as its exclusive sales representative in key Asian territories with respect to the distribution of all television, radio, broadband internet and mobile broadcasting rights to the 2014 FIFA World Cup™ and all other FIFA Events until 2014. FMS is staffed by a team drawn from both Infront and Dentsu, all of whom have extensive experience in marketing the FIFA World Cups™ and related events.

www.footballmediaservices.com