Infront France Managing Director Jean-François Jeanne spoke with Sportsbuzzbusiness.fr about the company’s recently announced exclusive partnership with Stade Toulousain. Here is how he thinks the new relationship will thrive.
There is no denying that Stade Toulousain is a very strong and iconic brand of French and world sports, and that’s one of the things that helped form this partnership.
One aspect, which is particularly interesting, was the club’s ability to understand that there was a digital turning point early on, and they have naturally embraced it with over 509,000 Facebook fans and 270,000 Twitter followers.
Our objectives are obviously ambitious and our aim is to rapidly progress the income of the club. We are committed because we believe that the potential of the club is very important, especially internationally, for a sport that is developing in new markets such as Asia or North America.
Next season already looks good. We met all partners of the club with Stade Toulousain President Didier Lacroix and the welcome we received promises a very good season on a commercial level. All the current key partners of the club will be there for the 2017/18 season.
The Stade Toulousain brand is an asset like no other, and with Didier Lacroix looking to relaunch the club on a sporting level, we will do the same on a marketing and commercial level.
Read the full interview here.