At a recent “Mountain Peak” meeting in Kitzbühel, leading representatives of Alpine ski sports discussed the future of professional winter sports. In attendance were experts from business, media, medicine and politics. Representing Infront at the meeting was Bruno Marty, Infront's Executive Director for Winter Sports. Infront has a big influence on the development of winter sports marketing as a partner to all seven Olympic winter sports associations and numerous additional rights owners.
On the sidelines of the meeting, Bruno caught up with ispo.com's Thomas Becker for an interview. In the interview, he talks about the challenges of the Olympic Games in Asia, the development of winter sports in the Far East and explains how the IOC can inspire the Europeans for the Olympic Games once more.
You can read the full interview HERE.