707 South Area
China National Convention Center
No. 7 Tianchen East Road
Infront China, based in Beijing, has rapidly become the leading sports marketing organisation in China, representing the country’s top sport, basketball. With a staff of 50 specialists, the subsidiary offers a powerful combination of international expertise and local market knowledge.
With a reputation for transforming sport, Infront China has created tremendous momentum for Chinese basketball, resulting in record levels of television coverage and sponsorship. Partnering with the Chinese Basketball Association (CBA), the subsidiary provides all key components of marketing and media, as well as brand development of the Chinese national teams and the CBA League, including the remarkable CBA All-Star weekend. Consistently setting benchmarks, some of the world’s top brands have been secured for the CBA League – Li Ning, ExxonMobil and Stanley Black & Decker.
Infront China is also driving forward its strategic expansion in the Active Lifestyle & Endurance segment with the Happy 10K mass participant running series.
To encourage European-based companies and sports to access the Chinese market (and vice versa), the “Gateway China” service provides experienced consultancy advice and assistance with implementation.