Infront Sports & Media and SC Freiburg conclude a two-year agreement with one of Germany’s leading dairy manufacturers

Freiburg, Germany, 19 July 2010 – Ehrmann, dairy manufacturer from the Allgäu region, is to become the main sponsor of SC Freiburg. The Bundesliga club, its marketing partner Infront Sports & Media and Ehrmann AG announced the sponsorship agreement during a press conference today. The contract will run until the 2011/12 season and includes the shirt sponsorship of the club’s Bundesliga team.

With Ehrmann – based in the Allgäu region – Infront and SC Freiburg could win a strong regional partner along with international success for the most southern Bundesliga club as a result. Ehrmann will benefit not only from their logo on the SC Freiburg shirts but also from significant stadium advertising inventory in camera view around the badenova stadium. The use of perimeter advertising boards and perspective logo carpets as well as the recently introduced state-of-the-art LED board will provide the company with exceptional brand visibility.

 

100 percent family-owned and committed to social responsibility, Ehrmann shares many of the values that SC Freiburg is associated with – likeable, credible and sustainable. In the framework of this partnership, the similarities of the two brands, in terms of authenticity and sympathy, will be prominent. Even more as Ehrmann will also be involved with SC Freiburg’s football school, best known for its sustained young player development.

 

Ehrmann and SC Freiburg – a tailored partnership
Christian Ehrmann, CEO of Ehrmann said: “Football fans all over Germany are sympathetic to this likeable club from the south. These were perfect prerequisites for a down-to-earth, family-owned company such as Ehrmann. With our focus on natural, healthy products and a balanced diet, we feel very much at ease in the field of sport sponsorship. With reliable partners such as SC Freiburg and Infront at our side and the great appeal of football, we will add an additional facet to our communication.”

 

“With this sponsorship of SC Freiburg, Ehrmann underlines its confidence in the potential of our club”, said Fritz Keller, Acting President of SC Freiburg. ”Like SC Freiburg, Ehrmann places great value on sustainable development and reliability, as well as continuity and determination. Such shared values are what make this partnership so authentic and credible.”

 

“The partnership between SC Freiburg and Ehrmann is a positive move for both brands. With this agreement, we have the first big success of the collaboration between Infront and the marketing division of SC Freiburg. We are sure that many more will follow”, said Reinhardt Weinberger, Managing Director of Infront Germany. “Furthermore, this result shows that Infront’s innovative marketing approach is paying off. The comprehensive activation and communication opportunities that SC Freiburg offers enhance its appeal as a sponsorship platform.”

 

About Ehrmann
EHRMANN AG, based in Oberschönegg in the Allgäu region, is one of Germany’s biggest dairy manufacturers, employing 1,600 staff at six international production plants. The Group is 100% family-owned and is led by CEO Christian Ehrmann, the third generation to lead the company. Annual turnover in 2009 reached 660 million Euro. The brand name of Ehrmann unites many successful product lines (e.g. Almighurt) that are leaders in their respective markets – be it fruit yoghurt, fruit curd or desserts. Ehrmann products are sold in more than 40 countries worldwide.

 

About SC Freiburg
Following the promotion of SC Freiburg to the top division in Germany (2008/09 season), SC Freiburg has become the most southerly-based of all the 18 Bundesliga teams. It is located in the Breisgau area of Baden-Württemberg. The club is best known for its strong focus on young player development. The proportion of young players who make it into the professional team is one of the highest in the Bundesliga. SC Freiburg’s badenova stadium holds 24,000 spectators and is the first German football stadium to produce clean, environmentally-friendly energy as a solar-powered stadium.
 
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years and is today one of the leading international sports marketing agencies in the world. The company has over 500 employees across 24 offices in 10 countries and enjoys long-lasting partnerships with around 130 rights holders and hundreds of commercial partners.

 

With its subsidiary - Infront Germany, based in Frankfurt/Main, the company is a leader in the stadium advertising business in Germany, with a successful track record dating back 30 years. Infront currently markets the commercial rights of seven of the country’s football clubs, including four from the Bundesliga - Werder Bremen (Weser-Stadion, stadium advertising), FC Schalke 04 (Veltins Arena, stadium advertising), VfL Bochum (rewirpowerSTADION, stadium advertising) and SC Freiburg (badonova stadium, major commercial rights). Two clubs from the 2nd Bundesliga - Energie Cottbus (Stadion der Freundschaft, shirt sponsorship) and Fortuna Düsseldorf (Esprit Arena, stadium advertising) - as well as F.C. Hansa Rostock (DKB-Arena, all major commercial rights) from the 3rd professional league round off the portfolio. During the 2008/2009 season Infront also successfully distributed media and marketing rights for the UEFA Cup home matches of the national champion VfL Wolfsburg.

 

 

For further information, please contact:

 

Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Rudi Raschke
Head of Communications
Sport-Club Freiburg e.V.
Tel. +49-761-385 51 67
Fax. +49-761-385 51 59
raschke scfreiburg.com
www.scfreiburg.com

 

Gunther Wanner
Head of Marketing
Ehrmann AG
Tel. +49-7152-60 67 20
Fax +49-7152-60 67 32
gunther.wanner ehrmann.de 
www.ehrmann.de