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Infront and DEB to form joint venture for the 2010 IIHF World Championship in Germany

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Language Versions: EN

Zug, Switzerland / Munich, Germany, 22 February 2008 – Infront Sports & Media and the German Ice Hockey Association (DEB) have agreed to put in place a strategic co-operation for the organisation of the 2010 IIHF World Championship, which takes place in Germany.

This agreement has led to the establishment of a jointly owned and managed operating company based in Munich, Germany. The "DEB Eishockey-Sportgesellschaft mbH" is the legal entity for the organising committee for the event.

Franz Reindl, General Secretary of the DEB, has been appointed Managing Director of the new company. Its Board of Directors consists of DEB President Hans-Ulrich Esken, DEB Vice President Uwe Harnos and two Infront representatives, Bruno Marty, Executive Director Winter Sports and Christoph Mauer, Director Winter Sports.

Infront is the exclusive commercial partner of the International Ice Hockey Federation (IIHF) and its premiere event, the IIHF World Championship, for television distribution, production and marketing until 2017.

The joint-venture between the company and the DEB will allow the practical, front-line experience of organising previous IIHF World Championships to be carried forward, to the benefit of the event. Similar arrangements were employed for the 2005 and the 2009 IIHF World Championship in Austria and Switzerland and proved highly beneficial.

DEB was appointed by IIHF at its annual congress in 2005 to host the 2010 IIHF World Championship in Germany.

For further information, please contact:

Jörg Polzer

Manager, Communication & PR

Infront Sports & Media AG

Tel. +41-41-723 15 15

Fax +41-41-723 15 16

press infrontsports.com

www.infrontsports.com

Henner Ziegfeld

Vice General Secretary / Head of Marketing & Communication

OC 2010 IIHF World Championship / DEB Eishockey-Sportgesellschaft mbH