Zug, Switzerland, 8 May 2007 - The Chinese National Men’s Basketball Team will play two exhibition games against the Team Germany, to take place in Germany this August. This was announced by Infront Sports & Media, the exclusive global marketing partner of the Chinese Basketball Association (CBA), and the German Basketball Federation (DBB). The announcement was made during a press conference at the Art China Gallery in Hamburg.

Infront, as part of its far-reaching role in support of the CBA, is organizing a technical support programme for the Chinese national teams, which involves a series of initiatives designed to help them prepare for the forthcoming 2008 Olympic Games in Beijing. China is a significant contender in international basketball; its men’s and women’s teams both won gold at the 2006 Doha Asian Games.

The DBB and Infront agreed on two games, in Hamburg on 17th August and in Mannheim on 19th August.

The games have been organized by Infront’s “Gateway to China” resource based in Switzerland. “Gateway China” is the premier resource for European and Chinese based clients seeking to capitalise on sports opportunities in each others' market. Infront is uniquely qualified to offer this service due to its substantial presence in both regions. It has already organized a series of contacts and technical agreements between Euroleague Basketball and the CBA and has also arranged a key match-up between Team China and the NBA’s Orlando Magic this autumn in Macao as China’s national team prepares for the Olympic Games.

John Kristick, Infront’s Executive Director Asia, said: “We believe that Infront’s approach – providing support and development assistance to China’s national basketball teams while entertaining fans with exciting basketball at high end level – is the right approach to further develop the standard of China Basketball and will be reflected in their performance at the 2008 Olympics”.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is one of the most experienced international sports marketing companies in the world, with sophisticated skills in television distribution, host broadcast, event operations, brand development and sponsorship marketing. Infront has been expanding rapidly, both organically and through strategic acquisition. It now has more than 350 employees across the group, with offices in 10 countries: Austria, Finland, France, Germany, Italy, Norway, Sweden, China, Singapore, plus the Infront Group headquarters in Switzerland.

The group’s agreement with the Chinese Basketball Association (CBA) covers all key aspects of the marketing and technical development of the Chinese national teams. This unique partnership between a Chinese sports body and an international sports marketing company creates tremendous synergy in the promotion of Chinese basketball to the world.


For further information, please contact:

Jörg Polzer
Manager, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com