This top-team football tournament will be broadcast to Europe, South America and the Middle East

Düsseldorf, Germany, 12 January 2012 - The 2012 Stadtwerke Düsseldorf Winter Cup – the last preparation tournament before the re-start of the Bundesliga season – is proving to be a marketing success. In addition to the agreement with Sport1 in Germany, Infront Sports & Media has licensed international media rights for the tournament to a significant number of television networks. In France, Orange sport is transmitting the competition; in Slovakia, the Czech Republic and Hungary Sport1 has acquired the media rights. In Brazil, ESPN Brasil is covering the Winter Cup and in the Middle East, it is the Dubai Sports Channel.

All advertising inventory has been sold
The wide reach not only benefits football fans worldwide, but also the advertising partners of the Stadtwerke Düsseldorf Winter Cup. For the advertising inventory in the ESPRIT arena – which includes 245 metres of LED system, static boards and cam carpets – Fortuna Düsseldorf and its marketing partner Infront have noticed high demand. Brands such as Bauhaus (home stores), Seat (automotive), Powerhorse (energy drink), Energy Consulting (IT / Consulting), Vodafone (mobile), IG Markets (financial products) and mybet.de (sports betting) will advertise along the Stadtwerke Düsseldorf Winter Cup on 15 January 2012.

Peter Frymuth, CEO of Fortuna Düsseldorf: “With Borussia Dortmund, Werder Bremen, Borussia Moenchengladbach and our team, the line-up for the Stadtwerke Düsseldorf Winter Cup is of the highest calibre. The result is reflected in all aspects of its commercial success - ticket sales, marketing and wide television coverage.”

Stephan Herth, Infront’s Executive Director Summer Sports: “Fortuna Düsseldorf has managed to create another football highlight for 2012, shortly before the start of the season. Matches played by top teams from 1. and 2. Bundesliga are also of interest outside Germany and this year will be followed by fans in over 30 countries.”

In addition to its role as the media and marketing partner of the club, Infront also supported the marketing activities of Sport1. The sports channel, which will transmit the Stadtwerke Düsseldorf Wintercup live in Germany, Austria and Switzerland, has appointed Infront to sell its TV Presenter package. The new speciality channel – Sky Sport News HD – will utilise this media platform.


For further information, please contact:

Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Tom Koster
Press Officer
Fortuna Düsseldorf
Tel. +49-211-238 01 37
Mobil +49-172-970 88 54
t.koster fortuna-duesseldorf.de
www.fortuna-duesseldorf.de