KYOCERA joins 2010 IIHF World Championship as Official Print & Copy Partner
Infront Sports & Media signs global office document solutions brand as Official Sponsor for the IIHF World Championship
The Official Sponsor package provides KYOCERA with product category exclusivity and is designed to meet KYOCERAs marketing objectives. It includes KYOCERAs logo inserted as Official Data Sponsor in the worldwide TV-signal as well as other branding opportunities. In addition the company gets access to game tickets and VIP hospitality.
Uwe Götze, Senior Manager Corporate Communication of KYOCERA EUROPE commented: ”A cumulative audience of 750 million for last year’s event in Switzerland was the proof point that investing in the IIHF World Championship would be valuable. The event fascinates fans around the globe and offers KYOCERA a superb communication platform to increase its brand awareness in traditional ice hockey markets such as Scandinavia and Eastern Europe - important markets for us.“
Bruno Marty, Executive Director Winter Sports at Infront added: “We are confident that the agreement with KYOCERA for the IIHF World Championship is a perfect fit. As the biggest of all annual winter sports events, the tournament will provide outstanding brand visibility and excellent television coverage to our new partner. KYOCERA will also benefit from Infront’s high quality services during the event, which we have continuously developed since 1981.”
High-quality copy services on-site
As an Official Sponsor KYOCERA will offer a print and copy service in all three of the championship venues - Cologne, Mannheim and Gelsenkirchen - providing copy services to the Organising Committee, the media centre and the on-site offices, 24 hours a day. During the events more than half a million pages will be printed and copied.
Following Official Sponsors are already confirmed - seven of which have been involved with the event for 10 years or more, including: AJ (Home and office furniture - Sweden); Bauhaus (Home stores - Germany); Intersport (Sports retailing - Switzerland); Nike (Sports apparel - USA); Tissot (Watches/timing - Switzerland) and Zepter (Home and kitchen ware, cosmetics, health lamps - France). They have recently been joined by high-profile blue-chip sponsors including: Boehringer Ingelheim (OTC medicals - Germany); Henkel (Detergents – Germany) and Raiffeisen International (Bank - Austria).
KYOCERA and sports
KYOCERA’s sponsorship of the IIHF World Championship is their first big investment in winter sports. Besides the perimeter sponsorship of the 2009 ISU World Figure Skating Championship and the co-sponsorship of the BMW International German Open golf tournament, KYOCERA has mainly focused on soccer. In the past there have been jersey sponsorships with Atletico Madrid, Borussia Mönchengladbach, Atletico Paranaense (Brasil) and FC Reading (UK). The KYOCERA Corporation also owns Kyoto Sanga a leading team playing in Japan’s J-League.
About KYOCERA MITA EUROPE B.V.
KYOCERA MITA is one of the world's leading office document solutions companies. Its product range consists of printers, multifunctional systems, wide format devices, parts, supplies and efficient office output solutions. KYOCERA MITA provides innovative products with superior printer controllers, built on a foundation of long-life components, allowing it to offer its customers low total cost of ownership and high efficiency in any workplace.
KYOCERA MITA Corporation is a wholly owned subsidiary of KYOCERA Corporation, which marked its 50th anniversary last year. Ranked no. 418 on Forbes magazine’s 2009 “Global 2000” listing of the world’s largest publicly traded companies, KYOCERA Corporation is a leading manufacturer of high-tech ceramics, electronic components, solar cells and electronic office equipment. KYOCERA Corporation’s long-term growth strategy is to focus on business that supports telecommunications, information processing, environmental protection and the preservation of quality of life.
www.kyoceramita-europe.com
About Infront Sports & Media
With 500 employees and 24 subsidiaries in 10 countries, Infront Sports & Media is one of the leading international full-service sports marketing agencies. It has its headquarters in Zug, Switzerland. Infront is one of the world’s strongest, most experienced agencies in winter sports, representing six of the seven international Olympic winter sports federations. The Group is a commercial partner to over 90% of all national skiing federations that organise the Alpine and Nordic disciplines of the FIS World Cups. Infront has been a partner of the International Ice Hockey Federation World Championships for many years. The company also has extensive involvement in biathlon, bob-skeleton, curling and luge events.
www.infrontsports.com
For further information, please contact:
Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com
Uwe Götze
Senior Manager Corporate Communication
KYOCERA MITA EUROPE B.V.
Tel. +49-2159-928 556
Fax: +49-2159-918 273
Uwe.Goetze kyoceramita.de
www.kyoceramita.eu
