The Infront Group is playing an active role at the 4th Sponsors’ Media Summit on 19th -20th May, an event that brings together up to 400 experts and decision makers from the sports business industry in Frankfurt in Germany. The key theme of the 2009 event is innovation in the area of “Sports Media Broadcast”.

The event combines a congress and exhibition. The Group, which has identified innovation as one of its core missions, will be demonstrating many of its historic “firsts” in the advancement of sports broadcasting.

There will be an Infront information booth at the exhibition area, featuring demonstrations and trailers of key HBS projects, as well as 3D HDTV and “Empire of Sports” – the world’s first massively multi-player online game platform (MMORPG) built around sport. A brochure will give details of the Group’s exciting innovations over the last decade.

In addition, Peter Angell, Head of Production and Programming at HBS, is giving a keynote address to the Congress: “HDTV – New Media – 3D: How Infront and HBS make broadcast innovation happen”.

This will chart a decade of major broadcast innovations and analyse their impact on the quality, diversity and value of sports content, ending with answering the question “What’s next? Winning technologies of the future”.

Peter Angell and Duncan Humphreys (Partner CAN Communicate, a London-based production company specialised in 3D) will also participate in panel discussion “3D Future Summit”.