In the Spotlight: FIS Alpine Ski World Championship


About FIS Alpine Ski World Championships

  • Biennial top flight event:
    • 2019 event in Sweden (Åre)
    • 2021 event in Italy (Cortina d'Ampezzo)
  • 11 races: Downhill Men (M) & Women (W), Super Giant M & W, Giant Slalom M & W, Slalom M & W, Super Combined M & W, Nations Team Event
  • High relevance in almost all of Europe’s key markets: GER, AUT, SUI, ITA, FRA, SLO, SWE, FIN, and NOR in particular
  • On-site spectators: 220,000 (i.e. 2015  - Vail / Beaver Creek)
  • Media data (i.e. 2015  - Vail / Beaver Creek)
    • Cumulated TV audience (live/delayed; Europe only): 130m+ viewers
    • Cumulated broadcasting time (live/delayed; Europe only): 300+ hours

Partnership Opportunities

  • Exclusive partner structure:
    • Presenting Sponsor (1)
    • Main Sponsors (6)
    • Timing Sponsor (1)
  • Sponsors to choose from three different packages: Start area, Course area and Finish area
  • Fully tailor-made sponsorship packages
  • Investment:
    • Main Sponsor at approx. € 1.9m (per event)

Sponsorship Benefits - Main Sponsor package (example)

TV-relevant benefits:

  • ATHLETE BIBS - Logo presence on all bibs of all athletes in two competitions (e.g. Downhill Men, Giant Slalom Ladies)
  • BACKDROPS - Logo presence on 33% of the available advertising space on the leaderboard and the awards ceremony backdrop in two competitions (e.g. Downhill Men, Giant Slalom Ladies)
  • BANNERS ALONG THE COURSE - One of three course sponsors  along the course during all competitions (11 competitions)

Other benefits:

  • Official designation (e.g. „Official Main Sponsor of the FIS Alpine World Ski Championships“)
  • Right to use the official logo
  • Exclusive area for promotional and sampling activities in the stadium area during the World Championships
  • Logo presence on the press conference backdrop
  • Hospitality (10 VIP tickets of the best category per competition day, incl. access to the VIP grandstand and catering)
  • Video wall (opportunity to play a video spot in the stadium (max. 30 sec) before and after the competitions)
  • Logo presence in all official print materials