Infront's Basketball Marketing Portfolio

The Chinese Basketball Association (CBA)

 

Infront is the exclusive commercial partner to the Chinese Basketball Association and is undertaking a major, long-term marketing and re-branding of the CBA Professional League through a joint venture. It has also provided Space & Time rotating advertising to all clubs in the league.

 

It has also become the exclusive global marketing partner for China’s national basketball teams. This decision by the CBA creates an opportunity rare in sport – promotion of the League and the national teams together.

Chinese Basketball League


Fans are being rewarded, as Infront’s first improvements are already having a beneficial impact on the commercial success of the Chinese Basketball League ...

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China’s National Basketball teams


Infront is the exclusive marketing partner for China’s Men’s and Women’s national basketball teams. Its unique task is more than commercial – it has promised to help raise China’s position in the FIBA world rankings and to assist in the preparations for a successful 2008 Olympics.

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