Chinese Basketball

As a result of Infront’s full-service partnership to the Chinese Basketball Association (CBA), there is a unique opportunity for broadcasters and sponsors to focus on Chinese basketball as a dynamic product and to take advantage of the synergy between Team China and the CBA League.

 

This will help to put Chinese basketball on the world map and exploit its potential to the full - as a great way to reach Chinese consumers.

CBA Professional League


Infront Sports & Media has a long-term partnership with the Chinese Basketball Association (CBA) for the marketing of the CBA Professional League. It is delivering tremendous results, as China’s favourite sport.

 

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Team China Basketball


China is a strong basketball nation and its national teams have a glittering tally of gold medals to prove it. Infront is helping to build Chinese basketball to the next level, creating potential for new superstars and increasing the popularity of the game among fans at home and abroad. The Team China marketing programme is bringing support from major sponsors and guaranteeing live television coverage.

 

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