Chinese Super League

Infront has an agreement with the CSL company – the commercial arm of the Chinese Football Association –now entering its third season. It provides CSL with wide-ranging consultancy services which include overall marketing and promotion of the League, broadcast production issues, rights distribution and new media exploitation.

 

Testimonial

“We highly appreciate Infront’s contribution to the Chinese Football Super League. We are seeking other opportunities to extend the partnership with this experienced team and to bring Chinese football to a new professional level".

 

Mr. Xie Yalong, President of China Football Management Center

 

 

Chinese Super League 2006 season

The re-launch of the new Chinese Super League, which took place in 2004, was a development of huge significance for football in China and its future role on the international stage.  After three years of partnership with Infront, much has been achieved.

 

New sponsors have been recruited and television coverage has been increased. Infront has installed its Space & Time computer-controlled rotating advertising in 14 of the 15 clubs to date. During the CSL re-launch, Infront delivered more than 1,008 modules in only 12 weeks – equivalent to 43km of advertising. The effect was breathtaking and it has added considerably to the commercial appeal of sponsorship of the League. 

 

The new CSL season started in March. Fifteen clubs are taking part, based on 2005 rankings.  They will play home and away, based on a single round-robin format, giving a season of 210 matches in total, viewed on television by an estimated cumulative audience of 1.5 billion over the season.

 

The Chinese Super League offers an exciting, effective communication platform for leading brands in one of the world's fastest growing consumer markets. With its huge population of 1.3 billion, China offers unparalleled potential.