Superbike - Leading production motorcycle world championship

The HANNspree FIM Superbike World Championships is the only road racing world championship using production motorcycles of world class manufacturers such as Aprilia, BMW, Ducati, Honda, Kawasaki, Suzuki and Yamaha. The machines are competitively engineered to boost performance, with top speeds exceeding 300 km/h.

“The FIM Superbike series is already one of the sport’s fastest growing and most promising properties, we are confident that Infront’s strong market position and experienced network will help to raise the bar even higher in terms of growth for the series.”
Vito Ippolito, President of the FIM

The most exciting motorcycling event
Infront Motor Sports, a subsidiary of Infront Sports & Media, is the owner of the Championship and provides full promotional, marketing, sales and broadcasting services to the Superbike World Championship – the leading production motorcycle event worldwide.

 

First class motor sport thrills
Due to the innovative high-tech nature of the motor cycles and the fast, challenging and exciting performance of the riders, Superbike is highly popular with fans, manufacturers, broadcasters and commercial partners.

World Superbike is arguably the most exciting form of motor sports offering a format of two races plus additional World Supersport, Superstock 1000 and Superstock 600 racing. With Stars like Max Biaggi (ITA), Troy Corser (AUS), Nori Haga (JAP), James Toseland (GBR) and Max Neukirchner (GER) Superbike is truly fantastic viewing.

The 2010 FIM Superbike World Championship is the 23rd racing season in the history of the event consisting of 13 races staged in 12 countries. With 130 permanent riders from 19 countries competing in the three classes of the Championship, Superbike is a truly global sport. It is not only popular throughout Europe, but also in Australia, Brazil, Indonesia, Japan, South Africa and the USA.

The HANNspree FIM Superbike World Championship is promoted by Infront Motor Sports and governed by the Fédération Internationale de Motocyclisme (FIM). As a full-service agency and owner of the Championship, Infront brings its expertise not only in the marketing and sales of the event rights, but also in the host broadcast production, the servicing of broadcasters and in hospitality.

Global television coverage
In 2008 more than 3,500 hours were broadcast reaching more than 175 countries with over 2 billion TV contacts per season. Global television coverage of the series has an estimated TV media value of €470 million and this coverage has a strong, direct impact on potential purchasers of bikes, tyres, fuel, accessories and associated lifestyle products.

WorldSBK.com official website relaunched
With the 2009 season the official website — www.worldsbk.com — was re-launched with a radical facelift. The new website offers many key features, including live, free of charge streaming, which enables users to watch the World Superbike races as they happen with English language commentary. The website also offers: the latest news, results, standings and updates from the Superbike, Supersport and Superstock Championships; a photo gallery with spectacular imagery directly from the racetrack; statistics and downloads for fans, such as screensavers - attracting fans worldwide.


Guaranteed brand visibility
Sponsorship of the Superbike World Championship provides an effective, highly targeted route to a very significant audience, which is 66% male, close to 60% single, around 40% post-graduated and an impressive 64.2% are bike owners. More then 70% of the viewership is in the age range between 25-44 years old. The fact that races take place in key markets, using production motorcycles, adds to the relevance of this platform. Through the interview feeds, Superbike also provides sponsors with guaranteed brand visibility.

High level of commercial partners
The sponsorship hierarchy of the series is led by Official Title Sponsor HANNspree, the Taiwan-based electronics giant. The line-up of high-level commercial partners is completed by four Top Sponsors and six to eight Official Sponsors, with an event title sponsor opportunity at each race event. Current partners include top brands like: Alfa Romeo, Came Automatici, Pirelli, Arrow, Axo, HannsG and ParkinGo.

The HANNspree FIM Superbike World Championships sponsorship packages include:

  • Advertising in camera view at the trackside and logo placement on the interview backdrop
  • Right to use event logo and other event marks for promotional purposes
  • Logo integration on official publications, event advertisings and on the official website
  • Merchandising and on site product placement and promotional activities in the event zone, including opportunity to organise on-site corporate events
  • Access to VIP hospitality areas and invitations to workshops and VIP events