The most exciting motorcycling event
The FIM Superbike World Championship (SBK) is an intercontinental road racing series using production-based motorcycles from world class manufacturers such as Aprilia, BMW, Honda, Ducati, Kawasaki, Suzuki and Yamaha. The machines are competitively engineered to boost performance, with top speeds exceeding 300 km/h. Infront Motor Sports, a subsidiary of Infront Sports & Media, is the owner of the Championship and provides full promotional, marketing, sales and broadcasting services to the events.
First class motor sport thrills
Due to the innovative high-tech nature of the motorbikes and the fast, challenging and exciting performance of the riders, Superbike is highly popular with fans, manufacturers, broadcasters and commercial partners. World Superbike is arguably the most exciting form of motor sports offering a format of two races plus additional Supersport, Superstock 1000 and Superstock 600 racing. With international stars like Max Biaggi (Italy), Troy Corser (Australia), Noriyuki Haga (Japan), James Toseland (Great Britain), Leon Haslam (Great Britain) and Carlos Checa (Spain) Superbike is truly fantastic viewing.The 2011 FIM Superbike World Championship will be the 24th season in the history of the sport. With 130 permanent riders from 25 countries competing in the four classes of the event. Superbike and its supporting categories is a truly global sport, not only popular throughout Europe but also in the USA, Australia, South America, the Middle East, Japan and Indonesia.The FIM Superbike World Championship is promoted by Infront Motor Sports and governed by the Fédération Internationale de Motocyclisme (FIM). As a full-service agency and owner of the Championship, Infront brings its expertise not only in the marketing and sales of the event rights, but also in the host broadcast production, the servicing of broadcasters and in hospitality.
Global television coverage
Broadcast in approximately 175 countries across 94 channels the 2010 season achieved phenomenal viewing figures with over 3,000 hours of broadcast coverage worldwide. The series reached a cumulative audience of 498 million viewers - an increase of 33% compared to the previous year with live TV coverage also increasing by 18%.
Guaranteed brand visibility
In the 2010 season, Title Sponsor HANNspree and Top Sponsors Pirelli and Alfa Romeo each benefitted from over 400 hours of brand exposure from television coverage. Sponsorship of the Superbike World Championship provides an effective, highly targeted route to a very significant audience: 66% are male with the vast majority being single; 40% are post-graduates and an impressive 64.2% are bike owners. More then 70% of the viewers are between 25-44 years old.Sponsors are provided further brand visibility through interview feeds in addition to the race coverage. The fact that races take place in key markets, using production motorcycles, adds to the relevance of this platform.
High level of commercial partners
The sponsorship hierarchy of the series is led by Official Title Sponsor. Furthermore, the line-up of commercial partners includes four Top Sponsors and six to eight Official Sponsors, with an event title sponsor opportunity at each race event. Current partners include top brands like: Alfa Romeo, Arrow, Axo, Butangas, Came, Diablo, HannsG and Pirelli.The Official Title sponsorship package for the FIM Superbike World Championships include:
- Advertising in camera view at the trackside and logo placement on the interview backdrop
- Right to use event logo and other event marks for promotional purposes
- Logo integration on official publications, event advertisings and on the official website
- Merchandising and on site product placement and promotional activities in the event zone, including the opportunity to organise on-site corporate events
- Access to VIP hospitality areas and invitations to workshops and VIP events
Worldsbk.com official website
The various opportunities for online interaction further enhance the contact between fans and brands. Following the re-launch of www.worldsbk.com in 2009, the official website today is a state-of-the-art reference point for all news and data related to the series. Fans from all over the world including – Europe, USA, Australia and Japan appreciate the new design, improved navigation real time information and video streams. This interest has led to a unique visitor increase of 30% (reaching 4 million) and the total number of visits increasing to over 35 million from the 2009 figures.
