Infront's Winter Sports Marketing Rights Portfolio

Infront represents an “A list” group of sports properties.  Its portfolio has traditionally focused strongly on football, but it is now diversifying and has a strong and growing involvement in winter sports, representing five out of seven Olympic winter sport federations at international level.

International Ice Hockey


Infront’s marketing partnership with the International Ice Hockey Federation (IIHF) is one of the longest in sport. The sponsors it has recruited for the IIHF World Championships are just as loyal ...

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FIS World Ski Championships


The Infront Group markets the biennial FIS Alpine World Ski Championships and the FIS Nordic World Ski Championships, the premier events in the world’s leading winter sport ...

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Swedish Ice Hockey Federation


Infront’s impressive international experience in ice hockey is starting to be put to the service of national federations, with an exclusive relationship with the Swedish Ice Hockey Federation ...

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Biathlon


Through its subsidiary APF, Infront holds the marketing rights of the IBU World Cup Biathlon including the annual World Championships ...

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Bobsleigh and Skeleton


Bob and skeleton are synonymous with speed and exhilaration. These ice sports appeal to an affluent audience, predominantly male, in the 14-49 age group and have become very attractive to sponsors, as their impact spreads to

more countries throughout the world ...

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Luge


Luge is a dramatic and exciting ice sport with a big following in Alpine countries. The World Cup attracts high television viewing ratings in its core countries, making it increasingly popular with sponsors ...

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