The most valuable sports property in the world

Infront successfully handled the global distribution of all broadcast rights for the 2002 and 2006 FIFA World Cups™ in Korea/Japan and Germany. It will continue to handle the host broadcast of the 2010 event in South Africa and will distribute most of the media rights in Asia for the 2010 and 2014 games.

“As we look towards 2010 and the first FIFA World Cup™ in South Africa, Infront will continue to provide the host broadcast through HBS and plays an important role in the distribution of the media rights in Asia. This carry-forward of expertise is invaluable”.
Joseph S. Blatter, FIFA President

Host Broadcast Services (HBS)
Infront’s role as host broadcaster of the 2010 and 2014 FIFA World Cups™ could best be summarised as “from pitch to home viewer.” It includes every aspect of the production of the signal for the event and is doubly important because South Africa and Brazil will need and welcome the proven expertise that we can provide.

HBS’s responsibilities are considerable. They include filming and transmitting the signal, as well as providing broadcasters with unilateral production, transmission and commentary facilities and services.  It will build out the International Broadcast Centre (IBC), as well as the multi-lateral and unilateral broadcast facilities at the IBC and all stadiums where matches are played.

In logistical terms, HBS faces a huge task. It has a core team, which defines the FIFA World Cup™ project in management terms by putting thousands of tasks into charts, tables and dedicated software, cutting every area into manageable units and then creating the interfaces to make sure that the  project works as a whole.

By the time South Africa kicks off, we will have a field force of approximately 2,000 international and local team members working in the country. These teams work from blueprints designed by the HBS core team and tested at various events, in the months and weeks leading up to the event.

www.hbs.tv

 


Football Media Services (FMS)
FMS is a joint venture established between two of FIFA’s long-term partners, Infront Sports & Media and Dentsu, the Japan-based advertising company.

The joint venture company is headquartered in Singapore, where it carries out the marketing activities as FIFA's exclusive sales representative for the Asian region. The rights included in the appointment are in the categories of television, radio, broadband internet and mobile broadcasting in the key Asian territories.

www.footballmediaservices.com

 

Broadcaster Servicing
On behalf of FIFA, Infront’s broadcaster servicing team looks after all Media Rights Licensees (MRLs) of the 2010 FIFA World Cup™, ensuring that contracts are implemented correctly, handling liaison on bookable services and providing a first point of contact at venues. The experienced team builds the link between broadcasters and the production operation. For the 2006 FIFA World Cup™ it has handled all accredited broadcast journalists and crew members of around 500 Media Rights Licensees.