The joint targets to support further development of domestic sport and to connect the GCC economy to international sports properties and sponsors were presented at today’s Doha Goals Forum. The first project handled by Aspire Infront will be the organisation of the FC Bayern München Training Camp, hosted and presented by Volkswagen, which is taking place in Qatar in January.
The launch of AspireInfront unites the influential GCC-based business consortium with one of the leading sports marketing companies in the world. AKI and its shareholders will contribute its regional networks, know-how, and marketing capabilities together with Infront bringing its experience in developing sports properties around the world and its capacity as a full-service covering media, sponsorship, production and event delivery. For both partners, the new joint venture is a significant strategic step in diversifying current business fields as well as in expanding geographic reach.
As dedicated sports marketing resource and full-service provider, AspireInfront ideally complements the existing business activities under the Aspire brand: ASPIRE Academy, one of the world’s leading elite sport institutes; ASPETAR, the advanced orthopaedic and sports medicine hospital and ASPIRE Logistics, the infrastructure specialists, managing the Aspire Zone venues and international sport events.
Helping to boost sports across the GCC region
AspireInfront will support rights holders and event organisers in Qatar and the neighbouring countries to further strengthen the impact of domestic events and enhance their commercial value – helping to boost sports across the GCC region. The company will also offer high-level and impactful marketing services creating powerful opportunities to link international brands and sports to the region and vice versa.
H.E. Sheikh Mohammed Bin Abdulrahman Al-Thani, Chairman of AKI, commented: “Qatar and its neighbour countries have a strong legacy in sport, a passionate population and a flourishing economy keen to link into impactful sports platforms with a long-term perspective. AspireInfront will prove to be an essential driver in establishing GCC’s international prestige as a region that is dedicated to sport and committed to delivering unforgettable events.”
Creating a powerful gateway through sports
Philippe Blatter, President & CEO of Infront, added: “Not only the global economy, but in particular the sports industry has recognised the strong growth potential of the GCC market and the commitment to sport. AspireInfront is to accommodate these developments and meet the emerging demand for a powerful gateway that links potential international partners with the region. For the Infront Group, this is a significant geographic expansion that provides our existing clients with access to an important growth market and rights holders in the region with our first class services and expertise.”
Thomas Lessenich, Infront’s Director Sports Services and Managing Director of AspireInfront, said: “AspireInfront is fully committed to invest in the GCC sports market, in order to support its development on a long-term basis. Backed by the expertise of its two shareholders and an extensive service portfolio, the company is best positioned to cover every aspect that a successful sports event needs – reaching out from the GCC region to the global sports world. In January we will successfully deliver the Volkswagen-sponsored training camp of FC Bayern München as a first project.”
FC Bayern München goes Qatar – hosted and presented by Volkswagen
The initial project of the new pan-regional company is the official training camp of top German football club FC Bayern München from 5 and 14 January 2014 in Qatar – which is hosted and presented by Volkswagen. The leading automobile manufacturer commissioned AspireInfront to handle the overall planning, implementation and promotion of the preparation week, which is carried out at Aspire Zone Doha. In addition, Aspire Infront is organising test matches on site and supports the commercialisation of the related media and marketing rights. The match dates and opponents will be announced in due course.
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a leading player in winter sport, football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in 20 offices across 10 countries, the Group helps to annually deliver 3,300 event days of top class sport around the world.
About Aspire Katara Investment (AKI)
Aspire Katara Investment is a joint-venture between Aspire Zone Foundation and the Cultural Village Foundation (Katara) and is chaired by H.E. Sheikh Mohammed Bin Abdulrahman Al-Thani. The consortium acts both as a consultant and client representative for the two foundations for all of their non-core related commercial and investment activities. It has a heritage in developing and implementing strategies, based on an in-depth market understanding. The company also handles top-level sports and business facilities across GCC and holds strong relationships in event management, business and sport.
For further information please contact:
Jörg Polzer / Nike Möhle
Infront Sports & Media AG
Tel. +41-41-723 17 18
Fax +41-41-723 15 16