New in Our Portfolio: Hammer Series


About Hammer Series

  • A revolutionary new professional road cycling series to crown the world’s best team
  • World stars from top WorldTour teams battling it out for Series dominance
  • Ensuring that the action is fast, exciting, accessible and easy to follow for both die-hard road cycling fans, and sports enthusiasts who may be less familiar with road racing
  • Each event in the series consist of three high-intensity days of racing in a format that will test the teams to their limit by featuring different types of riding:
    • HAMMER Sprint
    • HAMMER Climb
    • HAMMER Chase
  • Velon Interactive live rider data (i.e. power, cadence, heart rate and speed) will be available to fans through the Velon website, app and social channels
  • On-bike cameras will feature throughout the series delivering unmissable action footage for fans to get into the heart of the races
  • Started with the showcase race in June in the Netherlands, the Hammer Sportzone Limburg
  • 3-5 races scheduled for 2018, approx. 10 races by 2020

Partnership Opportunities

  • Series Partnerships: Series Partners
    • Presence at all Events of the Series
    • Prices vary depending on the package
  • Event Partners: Title Partner, Event Partners & Suppliers
    • Presence only at one Event 
    • Prices vary depending upon the event

Sponsorship Benefits – SERIES PARTNER package (example)

TV-relevant benefits:

  • On-course branding at every elite & mass participation race (own race section)
  • Possibility to secure logo presence on TV on-screen credits (e.g. data & timing)

Other benefits:

  • Designation “Official Series Partner”
  • Category exclusivity
  • Use of Series and Event marks & images
  • TV-spot on the event area screens
  • Logo presence on the Series and Event website & printed materials
  • Exhibition stand in the cycling expo/fan village
  • Starter packages for mass participation race
  • Hospitality packages per race day
  • Sole & Exclusive assets, e.g.:
    • Team presentation
    • Winner ceremony
    • Presenter – Expo Area
    • Presenter – Mass Participation races or other side events
    • Owned sections within Series digital platform

Hammer Series Limburg – event highlights trailer

Hammer Series Limburg 2017 – Key Figures:

  • 14,900,000 - Number of impressions earned on Velon + Hammer Facebook pages
  • 3,200,000 - Total video views on all channels (live & demand view throughout the month of June)
  • 2,900,000 - Number of impressions earned on Velon + Hammer Twitter account
  • 2,400,000 - the number of views of the live video streams over the three days of the Hammer Climb, Hammer Sprint and Hammer Chase
  • 1,400,000 - the number of people in the USA reached by the Hammer and Velon Facebook content
  • 779,000 - the number of people in the UK reached by the Hammer and Velon Facebook content
  • 391,000 - the number of people in the Netherlands reached by the Hammer and Velon Facebook content
  • 368,000 - the number of people in the Belgium reached by the Hammer and Velon Facebook content
  • 36,666 - the total number of hours the live video streams were viewed by people around the world
  • 12,000 - the number of people who attended the three days of racing in the Netherlands
  • 5,000 - the number of comments on the Hammer and Velon social media accounts during the race
  • 104 - the number of riders in the teams’ start lists
  • 67 - the percentage of people aged between 25 and 44 who engaged with Hammer on Twitter during the race
  • 22 - the percentage of people aged between 18 and 24 who engaged with Hammer on Facebook
  • 16 - the number of teams competing in Hammer Sportzone Limburg

Hammer Series Limburg 2017 – Benchmarking:

  • Hammer Live video views on GCN: 385,058 views
  • 2017 IHF World Ice Hockey final highlights video on YouTube: 346,930 views
  • Wimbledon (first 3 days highlights videos (2017) on YouTube): 243,751 views
  • BBC Music’s Best on Glastonbury 2017 videos on YouTube: 130,317 views

Hammer Series Limburg 2017 - Social Media Quotes