Zug, Switzerland / Beijing, PR China – Infront Sports & Media has signed an agreement with Du-Bang Insurance as an Official Partner of the Chinese women’s national football team in the key period leading up to and including the Beijing Olympic Games.
Du-Bang is to be the presenting sponsor in six vital upcoming Team China Women pre-Olympic warm-up matches, starting with the match China vs. North Korea on April 8, 2008. Its package of rights includes perimeter advertising; tickets and hospitality opportunities and the use of player images for consumer campaigns (collectible images).
Women’s football is a fast-growing sport internationally – up 19% in 2006 – and the Chinese women’s team has been a pioneer of the women’s game. The Steel Roses have enjoyed a decade of dominance over Asian rivals and won the AFC Women’s Championships in 2006, progressing to the quarter-finals of the 2007 FIFA Women’s World Cup in China last year. The youth team were runners-up in the 2006 FIFA U-20 Women's World Cup in Russia, a good augury, although competition among Asian women’s teams is more intense than ever before.
Infront’s partnership with the Chinese Football Association (CFA) includes responsibility for the marketing and providing key support for the technical development of the men’s, women’s and youth teams. It is recruiting sponsors who share its aim of building long-term support for the teams and the women’s game is one of the most promising sectors.
Focus on Chinese women’s sport makes sense
“Women’s products are the growth story in China, leading the current surge in advertising spend”, said Paul Wong, General Manager of Infront China. “Women make a lot of purchasing decisions for the family. It makes a lot of sense for companies such as Du-Bang to focus on a women’s sport, especially one in which China is proving so successful against tough international competition”.
Mr. Niu Siqiang, Brand Management General Manager of Du-Bang said: “Our company has a progressive approach to marketing in China. We believe sponsorship is a new way to re-enforce the development of innovative insurance products and service. Also as a Chinese corporation, we are willing to promote football in China. We would like to contribute our own strength for the development of China football industry”.
Mr. Xie Yalong, Vice President and General Secretary of CFA added: “We are very happy to see the partnership of Du-Bang Insurance with China Women's National Football Team. Over the recent matches, Du-Bang devoted efforts and manpower cheering for the team. Especially during EAFF Women's Football Championship 2008 held in Chong Qing, Du-Bang donated a giant ‘Good Luck’ in Chinese to the team, which showed supports and encouragements. We hope Du-Bang will keep working with us to push forward the developing of Chinese women's football, the performance of the team and to make good achievement in Beijing 2008 Olympic Games”.
Du-Bang Property & Casualty Insurance Co., Ltd. is a national property and accident insurance company in China. Launched in October 19, 2005, its headquarters is in the capital city of Beijing. Du-Bang Insurance has a stable shareholder base with a practical knowledge of the insurance industry. Its professional management team combines executives from Mainland China with top Taiwanese and US insurance professionals. Its service network covers all of the main economic regions across China, with 32 provincial level branches open or under construction and additional branches in the preparatory phase. The company has won a number of awards including “The Most Worthy of Trust Insurance Company in Year 2006.”