Frankfurt am Main / Rostock, Germany - Infront Sports & Media has announced the renewal and extension of the successful marketing partnership between Infront Germany and the German football club Hansa Rostock up to the season 2025/26.
This renewal has been agreed ahead of time, far in advance of the ending of the previous contract; a tribute to the successful working relationship between the parties. Infront’s contract has been significantly enhanced for the new term to include all major commercial rights, including main sponsor and kit supplier category rights, stadium advertising/naming rights for the DKB Arena and first-class hospitality opportunities.
Hansa Rostock is based in the city of Rostock, Mecklenburg-Vorpommern. It has emerged as one of the most successful clubs from East Germany and made several appearances in the Bundesliga. In 2001, the stadium was refurbished and modified to accommodate 29,000 spectators. In July 2007 the naming rights were sold to Deutsche Kreditbank (DKB), hence the official name of the stadium will remain “DKB-Arena”.
Stephan Herth, Executive Director Summer Sports at Infront, said: “This agreement is very important to us as we take over the marketing of all major commercial rights of the club. The enhanced contract with Hansa Rostock proofs our increasing position as full-service agency in this important market. We see excellent prospects to further exploit Hansa Rostock’s rights inventory on a long-term basis.”
F.C. Hansa Rostock’s CEO, Dirk Grabow, added: “Infront is not only a loyal and successful partner to Hansa Rostock but also a leader in football at international, national and club level. There are considerable benefits in a long-term partnership with such an experienced and well-connected marketing agency, with a particularly strong base in the German-speaking markets.”
Jörg Hempel, Member of Hansa Rostock’s Executive Board, responsible for marketing, commented: “As honorary executive, I need to rely on strong and most efficient full-service agency to further develop Hansa’s major marketing rights. We are fully convinced by the concept of Infront Germany and are looking forward to our long-term collaboration.“
About Infront Germany
Infront Germany, based in Frankfurt/Main, is one of the leading companies in the stadium advertising business in Germany, with a successful track record dating back 30 years. It currently markets the commercial rights of seven clubs in Germany, including four Bundesliga clubs, Werder Bremen (Weser-Stadion, stadium advertising), FC Schalke 04 (Veltins Arena, stadium advertising), VfL Bochum (rewirpowerSTADION, stadium advertising) and SC Freiburg (badonova-Stadion, major commercial rights), as well as three clubs of the 2. Bundesliga - Energie Cottbus (Stadion der Freundschaft, shirt sponsorship), Fortuna Düsseldorf (Esprit Arena, stadium advertising) and F.C. Hansa Rostock (DKB-Arena, all major commercial rights). In Rostock, Infront Germany also offers first-class hospitality opportunities. During the 2008/2009 season, also Infront successfully distributed media and marketing rights to the UEFA Cup home matches of the national champion VfL Wolfsburg.