Milan / Genoa, Italy – Infront Sports & Media and Genoa Cricket and Football Club (CFC) have signed a new long-term partnership up to 2015/16. The contract, which runs from the upcoming season onwards, involves the introduction of a new marketing concept for the Italian Serie A club. The first sponsor has already been announced: throughout the 2010/11 season, the Genoa CFC shirts will carry the logo of Iziplay™, a new umbrella brand created by the Italian games and sports betting operator Cogetech.
Best of Italian club football from a single source
For the next six seasons, Infront will handle the marketing of Genoa, Italy’s most ancient football club, with specific focus on the acquisition and servicing of sponsors. With this step, Infront further extends its club football portfolio in Italy, which now has five Serie A clubs (A.C. Milan, S.S. Lazio, U.S. Città Palermo, Cagliari Calcio and Genoa CFC). As a result, Infront can provide some of the most attractive marketing opportunities in Italian club football from a single source and sponsors committed to top Italian clubs are able to build marketing platforms involving more than one team.
Enhanced brand visibility for sponsors
Genoa CFC will benefit from Infront’s unparalleled expertise in football as well as from its great experience in streamlining the marketing programmes of major sports properties, including the FIS World Cup competitions, the DFB Cup in Germany and the famous Four Hills Tournament. Genoa’s new marketing concept is based on a reduced number of commercial partners, thus offering a much higher level of brand visibility to the sponsors involved.
Cogetech, whose involvement constitutes the first success for the young partnership, will benefit from the new marketing approach. The team shirts will carry the logo of the company’s new umbrella brand Iziplay™ - an online portal which offers a variety of games entertainment opportunities. Cogetech is well-established in Italy, being one of the leading technology providers and concession operators in the Italian gaming sector. Besides the main sponsorship contract with Cogetech, Infront has also signed Costa Crociere, a European cruise company based in Italy, as a new sponsor for Genoa CFC.
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years and is today one of the leading international sports marketing agencies in the world. The company has over 500 employees across 24 offices in 10 countries and enjoys long-lasting partnerships with around 130 rights holders and hundreds of commercial partners.
Infront has a unique heritage in football. The Group is a partner of top European football leagues - including Italy’s Lega Calcio (exclusive media rights advisor) and the French Ligue 1 (host broadcast) - national football associations - including the DFB in Germany - and several top clubs like A.C. Milan, S.S. Lazio Rome, Werder Bremen and FC Schalke 04. Infront is best known for working with the sport’s governing bodies. It successfully handled the host broadcast of the 2010 FIFA World Cup™ in South Africa as well as the distribution of the media rights in Asia and will continue to do so for the 2014 FIFA World Cup™.