Bremen, Germany - SiG Solar, specialist in distributing photovoltaic products, has become the Official Partner of SV Werder Bremen, commencing with the 2011/2012 season. The sponsorship was arranged by Infront Sports & Media and includes a strong advertising presence in the Weser Stadium. SiG Solar will benefit from the wide reach and popularity of the German Bundesliga.
Extensive brand exposure in the Weser Stadium
SiG Solar - based in Brinkum, near Bremen – sells state-of-the-art solar systems, produced by the Chinese manufacturer Sun Earth Solar Power, throughout Europe. It will advertise at the club’s home games, displaying a family of brands including SUN EARTH (solar modules) and etropolis (electric-powered scooters). Sun Earth Solar Power is also involved with its distribution partner’s sponsorship of SV Werder Bremen – the debut in sport sponsorship for both companies.
Official Partner status brings SiG Solar a versatile range of advertising platforms in the Weser Stadium, including static and rotating boards, perspective carpets (cam carpets) and advertising space in the stands. The company will also have logo identification in print and the online publications of SV Werder Bremen and access to the corporate hospitality offered at the Weser Stadium.
Shared values among partners
”Regional roots and a pan-European focus – this is what SiG Solar and SV Werder Bremen have in common and the reason why we feel in the right place in the Weser Stadium", said Jan-Christian Schröder, Managing Director of SiG Solar. "In addition, by integrating photovoltaic systems in the reconstruction of the Weser Stadium, the club has made a clear statement of principle on sustainable energy and environmental responsibility and offers us an ideal environment to present our photovoltaic and electromobility products.”
Klaus Filbry, Managing Director of SV Werder Bremen, said: ”SiG Solar as a leading innovator in sustainable energy is a very interesting company from our region. We would be happy if this partnership becomes a long-term collaboration. Having a sponsor from this industry sector, we fill an additional category in our sponsorship portfolio very well.”
Reinhardt Weinberger, Managing Director of Infront Germany, added: ”As an Official Partner, SiG Solar will benefit from image association with one of the most popular clubs in Germany – known for its sustainable approach in all areas - and from the attention given to the Bundesliga in Germany and abroad. The involvement of its Chinese manufacturing partner Sun Earth Solar Power demonstrates the appeal of the club as a far-reaching communication platform. The extensive presence of SiG Solar in the Weser Stadium will enhance the national and international awareness for the brand and products.”
About SiG Solar
SiG Solar GmbH has more than 20 years of experience in importing and marketing Chinese products and is a European specialist in high-performance photovoltaic modules, inverters and high-quality solutions for solar power plants. The company develops, manufactures and markets high-quality photovoltaic products. Since 2010, SiG Solar GmbH has sold - through its subsidiary etropolis - electric scooters of that brand name, called "future" and "retro". Etropolis supports the development of electrical mobility and is one of the pioneers in the industry. With 12 corporate and project involvements in Europe, the SiG Solar Group focuses on photovoltaics and electro-mobility, in line with its mission – a future with zero emissions.
About SV Werder Bremen
Werder Bremen has been German Champion four times and has won the DFB Cup six times. The North German Football League team is one of the “most liked” clubs in Germany according to recent research. The “Green-Whites” have again and again represented German club football internationally - six times in the last seven years, the team has played in the Champions League. Its last major success was its DFB Cup victory in 2009 and also reaching the European Cup final in Istanbul in the 2009 UEFA Cup. From next season onwards, Werder Bremen will play its home games in the reconstructed Weser stadium, a modernised, dedicated football arena that sets a new European benchmark standard in innovative environmental technologies, including a unique facade of photovoltaic panels.
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.