Düsseldorf, Germany – JinkoSolar Holding Co. Ltd. (“the Company” or “JinkoSolar”) (NYSE: JKS), a fast-growing, vertically integrated solar power product manufacturer, today announced that the company is set to launch advertising campaigns for the German National Football Team. Football is the number one sport in Germany with millions of fans following the games at the stadium and on television.The collaboration was facilitated by Infront Sports & Media, the leading international sports marketing company and marketing partner of the DFB (Deutscher Fußball-Bund). JinkoSolar campaigns made its first appearance at the qualification match for the UEFA EURO 2012™ against Belgium in Düsseldorf on 11 October 2011.
Under the terms of the three-year sponsorship agreement, JinkoSolar has banner advertising rights for all home and away games of the German National Football Team. Additional marketing opportunities include presence on the stadium scoreboard and brand exposure in the quarterly publication DFB-Journal as well as the stadium magazine DFB-Aktuell.
“We are very pleased to be an advertising partner of the German National Football Team for its outstanding reputation in the league and dedication to the game, which holds striking similarities to JinkoSolar’s commitment to producing high quality green products that meets international quality and environmental standards,” said Arturo Herrero, Chief Marketing Officer of JinkoSolar. “We are proud of the fact that we select our partners in a diligent fashion, only aligning ourselves with organizations that adhere to the same values we do. Our advertising partnership with the German National Football Team serves our overall purpose of continuing to promote the widespread adoption of solar energy in Germany and across Europe.”
“The partnership with JinkoSolar is another successful example of our continuous attempts to connect brands with new markets, whilst demonstrating at the same time the positive appearance and international appeal of the DFB Team. JinkoSolar is the first Chinese-based brand to activate a marketing initiative with German football on a national team level and will highly benefit from the wide reach of the respective games in Germany and abroad. On the other hand, German football is gaining an advertising partner of outstanding international recognition,” stated Stephan Herth, Executive Director Summer Sports of Infront.
JinkoSolar Holding Co., Ltd. (NYSE: JKS) is a fast-growing, vertically integrated solar power product manufacturer with production operations based in Jiangxi Province and Zhejiang Province in China and sales and marketing offices in Shanghai, China, Munich, Germany, Montpellier, France, Zug, Switzerland, San Francisco, U.S. and Bologna, Italy. JinkoSolar has built a vertically integrated solar product value chain with an integrated annual capacity of 1.1 GW each for silicon ingots, wafers, solar cells and solar modules as of June 30, 2011, and plans to expand its annual capacity to 1.5GW each for silicon wafers, solar cells and solar modules by end of 2011. JinkoSolar distributes its photovoltaic products to a diversified customer base in the global PV market, including Italy, Germany, Belgium, Spain, the United States, France and other countries and regions.
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.