Intersport signs official FIL Luge sponsorship agreement with Infront

Comprehensive agreement extends the sporting goods retailers' exposure in valuable European winter sport target markets


Zug, Berne, Switzerland / Salzburg, Austria - Infront Sports & Media has signed an agreement with Intersport to become an Official Sponsor of the Fédération Internationale de Luge de Course (FIL), with presenter identification at the Team Relay World Cups. The comprehensive sponsorship rights package includes advertising opportunities at the Viessmann World Cup and the Viessmann Team Relay World Cup presented by Intersport throughout the 2011/2012 calendar season.

Franz Julen, CEO of Intersport International Corp., said: “The sport of luge is fast and exciting. We are delighted with the opportunity to associate our brand with this sport.”

Josef Fendt, President of FIL, added: “We are really pleased to have an additional agreement in place with such an important partner that works well alongside our Official Sponsors including Viessmann and Eberspächer. As an international sports association we consider the commitment of Intersport - the world-wide leading sports retailer, as an extremely appealing match for the sport of luge.”

Infront’s marketing partnership with the Fédération Internationale de Luge de Course – based in Salzburg, Austria – dates back to 1999. The company’s role involves the exclusive marketing of key rights within the FIL's sponsorship programme.

“The involvement of Intersport is an important achievement for the sport as Infront continues working to elevate the profile and attractiveness of the FIL properties for major corporate brands,” said Bruno Marty, Executive Director Winter Sports at Infront.

The 2011/2012 season will be launched on 26 November 2011 with the Viessmann World Cup including Team Relay in Innsbruck-Igls, Austria. The official FIL calendar includes nine World Cup races as well as the FIL World Championships, taking place on 11 and 12 February 2012 in Altenberg, Germany. All event competitions include women's and men's singles as well as doubles. There are a total of six events featured in the new Team Relay format.

Germany's ARD/ZDF will cover the FIL events comprehensively in Germany while Eurosport will provide television coverage on a pan-European level. Broadcasts of the last FIL World Cup season achieved a strong cumulative audience figure of over 400 million in total with Germany being the strongest market – achieving a cumulative broadcast time of over 30 hours and an audience totalling 320 million.


About Intersport

Intersport is an international sporting goods retailer. With a turnover of over EUR 10.1 billion and more than 5,300 specialist sports stores in 39 countries, the INTERSPORT Group has further strengthened its position as the leader in the world’s sporting goods market. For more information, please visit www.intersport.com


About Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.