Zug, Switzerland / Vienna, Austria – The long-standing marketing partnership between the Austrian Football Association (ÖFB) and Infront Sports & Media is being extended for a further period, from 2012 to 2014. The new contractual period will incorporate the qualification matches for the 2014 FIFA World Cup™.
The marketing partnership between the ÖFB and Infront has been running since 2006. The new agreement covers the marketing rights for home qualification and preparation matches played by the Austrian national team (A team).
Alfred Ludwig, CEO of the Austrian Football Association, said: “Infront has been a most reliable and experienced partner of the ÖFB for many years and has always delivered the best possible results in terms of distributing the stadium advertising rights for our A team matches. The new contract provides us with the financial stability required for the next few years, so that we can fully concentrate on the upcoming 2014 FIFA World Cup™ qualification round.”
Stephan Herth, Infront’s Executive Director Summer Sports, added: “The renewal with the ÖFB is an important prolongation agreement for Infront, confirming our leading position in football business, where we are involved at every level of the game. Our dedicated team will continue to create significant value not only for the ÖFB but also for its stadium advertising partners throughout the upcoming contractual period.”
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in 20 offices across 10 countries, the Group helps to annually deliver 3,300 event days of top class sport around the world.