Zug, Switzerland/Idstein, Germany – Jack Wolfskin, the outdoor apparel company, has significantly extended its commitment to winter sports having signed a two-year contract as Main Sponsor of the IBU World Cup and IBU World Championships Biathlon. The sponsorship agreement was handled by international sports marketing company Infront Sports & Media, partner of the International Biathlon Union (IBU) and national associations to collectively market the IBU World Cup Biathlon. The agreement covers all races starting with the 2012/13 season as well as the 2013 IBU World Championships Biathlon in Nove Mesto, Czech Republic.
Marcus Pieker, Sponsorship & Events Manager at Jack Wolfskin, said: “By expanding our winter sport portfolio through sponsorship of the IBU World Cup Biathlon, we see great potential to sustainably strengthen our brand in the German market through an authentic and credible environment. Additionally, on an international scale we can now set a course for markets such as Scandinavia and Russia.”
Continuous visibility over the entire season
The IBU World Cup Biathlon stretches out over the entire winter sports season and consists of nine events, held mainly in the strong winter sport markets of Europe. As a sponsor of the IBU Biathlon events, Jack Wolfskin will benefit from prominent brand positioning around the sports venues. This includes boards in stadiums and on the track, the placement of logos on athletes’ bibs as well as various promotional opportunities on site.
Michael Witta, Managing Director Infront Austria, said: “With these two most recent sponsorship commitments - at the IBU World Cup Biathlon and the FIS Alpine Skiing World Cup, Jack Wolfskin is activating two of the world's largest winter sports series as platforms to leverage brand communication. The new, comprehensive sponsorship package includes all nine IBU World Cup events as well as the prestigious 2013 IBU World Championships Biathlon in Nove Mesto. It guarantees Jack Wolfskin continuous visibility over the entire season.”
IBU Calendar 2012/2013
26.11 – 02.12.2012 Ostersund, Sweden (IBU World Cup Biathlon)
03.12 – 09.12.2012 Hochfilzen, Austria (IBU World Cup Biathlon)
10.12 – 16.12.2012 Pokljuka, Slovenia (IBU World Cup Biathlon)
03.01 – 06.01.2013 Oberhof, Germany (IBU World Cup Biathlon)
07.01 – 13.01.2013 Ruhpolding, Germany (IBU World Cup Biathlon)
14.01 – 20.01.2013 Antholz-Anterselva, Italy (IBU World Cup Biathlon)
07.02 – 17.02.2013 Nove Mesto, Czech Republic (IBU World Championships)
25.02 – 03.03.2013 Oslo, Norway (IBU World Cup Biathlon)
04.03 – 10.03.2013 Sochi, Russia (IBU World Cup Biathlon)
11.03 – 17.03.2013 Khanty-Mansiysk, Russia (IBU World Cup Biathlon)
Jack Wolfskin - functionality, quality and innovation for people who are at home outdoors
Jack Wolfskin is the leading provider of functional outdoor clothing, footwear and equipment in Europe and the largest franchisor in the German specialist sports retail market. Jack Wolfskin products are currently available in more than 600 franchise stores and at 4,000 points of sale across Europe and Asia. Jack Wolfskin products feature a high degree of functionality, user-friendliness and innovation. In recent years, the company has successfully introduced numerous material and product innovations and holds several patents for technologies in the areas of clothing, rucksacks and tents. In 2011, the company recorded sales revenues of EUR 355 million in Europe, up 22.5 percent on the previous year. Jack Wolfskin GmbH & Co. KGaA is headquartered in Idstein im Taunus and employs more than 630 people.