Zug, Switzerland – Infront Sports & Media, the exclusive marketing partner of the Deutscher Fussball-Bund (DFB) for the DFB Cup, has signed a multi-year sponsorship agreement with Deutsche Post. The logistics group has been involved in the competition since 2009 and will continue to use it for its brand communication.
As part of the sponsorship package, the company will receive wide-reaching exposure through advertising space on LED and static boards at all 63 matches as well as a comprehensive ticket and hospitality contingent. Furthermore, the Official Partners benefit from specific DFB Cup trademark rights for communication purposes over the entire season – including a composite logo and the use of “Official Partner of the DFB Cup” title.
Denni Strich, Marketing Director of the DFB, says: “The DFB Cup fascinates and appeals to a growing number of football fans. Already in the past, Deutsche Post has used the emotive power of the competition to professionally implement effective marketing campaigns and together we will continue on this path for the future.”
Ingo Bohlken, Chief Marketing Officer MAIL Germany at Deutsche Post, points out: “The DFB Cup is one of the most prestigious sports competitions in Germany. Due to its broad impact and emotional atmosphere it allows us to communicate the Deutsche Post brand and our innovative product and service portfolio both efficiently and nationwide. Infront supports us to implement our commitment effectively and to reach the football fans with our messages across the entire year.”
“It indicates the strength of the DFB Cup that a top brand such as Deutsche Post is using the platform in the long-term for positioning and reaching target groups. This continuity will further strengthen the link between the company and the DFB Cup. Especially with the increased brand visibility and activation opportunities at national and regional levels compared to the last year”, says Uwe Ploch, Director Summer Sports at Infront Sports & Media.