Registration starts for 2013 BMW BERLIN-MARATHON – the 40th edition of the event

SCC EVENTS and Infront will collaborate in marketing, media rights distribution and production

Berlin, Germany - Today at 12.00 sharp, the online registration for the 40th BMW BERLIN-MARATHON, due to take place on 29 September 2013, was launched. The Governing Mayor of Berlin Klaus Wowereit and former football international Günter Netzer initiated the registration process at the Berlin Town Hall (“Rotes Rathaus”). The participants for this year’s event are capped at 40,000. Last year the event reached maximum participant registration within only six weeks and it is anticipated that the limit will be reached even earlier for 2013.

New partnership: SCC EVENTS and Infront Sports & Media

The event also signified the start of the new partnership between SCC EVENTS, organiser of the BMW BERLIN-MARATHON, and Infront Sports & Media, represented by its member of the board of directors Günter Netzer. As an industry leader in sports business, Infront enjoys long-lasting partnerships with 130 rights holders and hundreds of sponsors and media companies worldwide. In Germany, the company markets amongst others the DFB Cup, the matches of the German national football team, a number of Bundesliga clubs including FC Schalke 04 and SV Werder Bremen, the prestigious Vierschanzentournee and various other high-profile World Cup events in winter sport.

The new, long-term partnership between SCC EVENTS and Infront covers the marketing of sponsorship packages and the distribution of the worldwide media rights for the BMW BERLIN-MARATHON. It is also planned that the Infront subsidiary Host Broadcast Services (HBS) will carry out the media production from 2013 onwards, in order to offer broadcast partners around the world a first-class TV signal and attractive formats. Successful projects undertaken by the company include the production of top sports events such as the FIFA World Cup™, the Asian Games, the French Football League and the triathlon-series Ironman.

Christian Jost, CEO of SCC EVENTS handling marketing, says: “The partnership with Infront is an additional step towards the future for us as organiser of the BMW BERLIN-MARATHON. In 2010, we took the production of the live television images into our own hands to ensure live broadcast coverage of the event. From the cooperation with Infront, we expect highly professional support of our marketing efforts, in order to further develop the BMW BERLIN-MARATHON.”

Günter Netzer, Executive Director at Infront, adds: “The BMW BERLIN-MARATHON belongs to the most prestigious international city marathons and we are pleased to contribute our know-how in all areas of marketing and media exploitation. The aim of the cooperation with SCC Events is to further increase the appeal of this extremely popular event for fans and commercial partners. This partnership is a strategic step for Infront to extend our portfolio in the growth segment of mass-participation events for media and sponsors.”

Klaus Wowereit, Governing Mayor of Berlin: “The marathon, as one of the biggest sports events in the capital, is now fully cooperating with an internationally operational sports marketing company. This will further establish the BERLIN-MARATHON as an iconic symbol for Berlin worldwide.”