Frankfurt, Germany - Schwalbe, market leader for bike tyres in Europe, is to become a partner of the IRONMAN European Championships in Frankfurt and the IRONMAN 70.3 European Championships in Wiesbaden. The agreement was brokered by Infront Sports & Media, the marketing partner of the World Triathlon Corporation. It provides Schwalbe with the license to produce and sell the official IRONMAN tyre.
For the development of the IRONMAN tyre Schwalbe took the position and needs of the triathletes that use aerodynamic bicycles as its starting point. “With a width of 22 millimetres, we have tuned the dimensions of the tyre perfectly to suit this purpose", said Christian Lademann, Road/Triathlon Product Manager at Schwalbe. "This saves the athletes a great deal of energy. In the 180 kilometre cycling segment at a speed of around 40 km/h, riders need to produce an average of 300 watts. The new tyre dimensions reduce this by about 10 watts. This saves a whole three minutes in terms of time!”
Kai Walter, Chief Operations Officer of the WTC in Europe, said: “With Schwalbe, we have a partner on our side who totally engages with our sport and is contributing to its further development. We are convinced that the company, with its high-technology IRONMAN tyre will appeal to our demanding athletes and help to advance maximum performance.”
In addition, the Schwalbe brand is to receive an extensive advertising presence at the top international events held on German soil. To launch their involvement, Schwalbe unveiled their position as official partner for the first time at the start of the Ironman training camp last weekend in Mallorca.
Stephan Herth, Executive Director Summer Sports at Infront, said: “The partnership with Schwalbe once again illustrates the strength and versatility of the IRONMAN platform. Brands from different industries will not only find an economically attractive and open-minded audience, but also a flexible, first class environment in which to integrate new products.”
German firm Ralf Bohle GmbH boasts Europe’s leading bicycle tyre brand, Schwalbe. The Bohle group, with subsidiaries in Italy, Great Britain, Indonesia, the Netherlands and France employs over 140 people.This third generation, family-run business has earned renown through innovation, for example the first flat-less tyre, the Schwalbe Marathon Plus.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com