Düsseldorf, Germany - Fortuna Düsseldorf and marketing partner Infront Sports & Media have extended their successful collaboration ahead of time. The international sports marketing company will continue to market all commercial rights of the club – including the main sponsorship, hospitality packages and stadium advertising – from its location in Düsseldorf. The new contract starts from the 2013/14 season and has a term of four years.
Peter Frymuth, CEO of Fortuna Düsseldorf, commented: “We are delighted that our good and trustful collaboration with Infront Sports & Media is to continue. This offers the best evidence of our sound partnership and conveys our philosophy of continuity. I am sure that also over the coming years, we will jointly maintain successful operations for Fortuna Düsseldorf."
Dr Dirk Kall, Chairman of Fortuna Düsseldorf, added: “Our decision to choose Infront Sports & Media in 2009 has been maintained and very positively confirmed. The results we have achieved together are so compelling that we took the decision to extend our strategic partnership ahead of time.”
Günter Netzer, Executive Director of Infront Sports & Media, said: “ Fortuna Düsseldorf encounters great sympathies Germany-wide regardless of the league membership. With its down-to-earth club philosophy and solid budgeting, the club developed remarkably over recent years and is in a first-class financial position today. We are convinced that in the medium term this position will also return in respect to sportive performance and thank the club for the continued confidence in our successful cooperation."
LED advertising at all home games in the future
Starting with the coming season, Infront together with the club will take board advertising a significant step forward. The LED-systems provided by Fortuna’s marketing partner are technologically the most advanced on the market. The same model is used for many international football competitions like the FIFA World Cup™, the UEFA EURO™, the DFB national team matches, the DFB Cup and for several clubs of the Bundesliga. In the future, Fortuna Düsseldorf sponsors shall benefit from optimised visual representation of their brand message and greater impact on TV.
Reinhardt Weinberger, Managing Director of Infront Germany, added: “Our close and effective partnership since 2009 has made it possible to successfully develop the marketing structures of Fortuna Düsseldorf and to generate additional revenue for the club. Sponsors appreciate their close involvement in the Fortuna family, the spirit of innovation in the implementation of their commitment and the stability, which we can guarantee thanks to the extension also for the coming years."
The Infront team in Düsseldorf is directed by Marco Sautner and is located in the ESPRIT arena as the Fortuna office. The proximity to all operations and the intensive exchange with the club were indicative for the partnership right from the start and led - based on an optimised sponsorship structure - to the respective marketing successes. That way Infront succeeded to expand the support for the club from formerly three to ten premiumPARTNERs securing famous brands such as Energy Consulting, Henkel, Hitachi, mybet.de, Opel and Warsteiner. With o.tel.o - the prepaid brand of Vodafone Germany – there’s also a strong main and shirt sponsor on board. On the third level numerous regional companies continue to commit as fortunaPARTNERs – many of them with long-term contracts.