Berlin, Germany – The Berlin printery LASERLINE is to become Official Partner of the BMW BERLIN-MARATHON as well as other events organised by SCC EVENTS. The four-year partnership was brokered by the international sports marketing company Infront Sports & Media, which supports SCC EVENTS in sponsorship marketing and media rights distribution for the popular marathon event in the German capital.
On 29 September 2013, the BMW BERLIN-MARATHON will celebrate its 40th anniversary - the 40,000 starting places for this year's event were awarded already a year in advance and within only a few hours. As the Official Print Partner of the event, LASERLINE will not only produce the 100-page anniversary program with a print run of 80,000 copies, but will also print the certificates for each event starter – from young sportsmen to top athletes. With 40,000 marathon runners, 10,000 students in the mini-MARATHON, 2,000 Bambini and 8,000 Inline-skaters, more than 60,000 total certificates will pass through LASERLINE printers.
As part of the Official Partner package, LASERLINE will receive advertising along the route as well as in print and online event publications. This is further complemented with participant starting places and an extensive hospitality contingent.
Event and partner – deep heritage in Berlin
Tomislav Bucec, Managing Partner of LASERLINE, said: “The BMW BERLIN-MARATHON has evolved over the years to become the most outstanding running event in Germany and attracts top international stars. At the same time, its course passes many of Berlin's key attractions – it is more closely connected to the capital than most other sports events. As a local, but nationally operating company, we are especially pleased to be an Official Partner of SCC EVENTS and part of the BMW BERLIN-MARATHON, whilst also supporting other events organised by SCC EVENTS in the region.”
Christian Jost, CEO of SCC EVENTS, said: “With LASERLINE Infront has provided us with an Official Partner who – just like the BMW BERLIN-MARATHON in the field of endurance sports – is a pioneer in the online printing business. The sustainable and down-to-earth philosophy of the company also fits, given that it is not only providing an essential service to our top mass sport event, but is additionally involved in other events such as the ‘Berliner Wasserbetriebe TEAM Relay’ and the ‘TÜV Rheinland Berlin Marathon Relay’.”
Stephan Herth, Executive Director Summer Sports at Infront, added: “With the BMW BERLIN-MARATHON, LASERLINE is setting its sights on a top German event that’s popularity is growing year on year and will continue this trend beyond its 40th anniversary. Endurance sport is booming worldwide and is steadily becoming established as appealing new television content - another plus for sponsors such as LASERLINE. This year the BMW BERLIN-MARATHON is being produced to the highest international broadcast standards and is expected to be distributed into more than 100 countries.”
About LASERLINE - Partner of Berlin Sport
The sponsorship involvement as Official Print Partner of the BMW BERLIN-MARATHON complements the many existing collaborations of LASERLINE with associations and clubs from Berlin such as Hertha BSC and the Füchse Berlin. It has more than 100,000 customers and as the largest medium-sized printery in Berlin and Brandenburg it belongs to one of the online printing pioneers of its field in Europe. With over 200 employees, two locations in Berlin and one in Bremen, LASERLINE uses the most modern and highly efficient technology in offset printing, digital printing and advertising technology. At LASERLINE the customer receives all print products, including further processing such as finishing services, from a single source. Besides a strong service orientation and award-winning environmental standards they are a leader in top quality print production: In 2012 LASERLINE was the world's first printery to receive a certificate in process-standard digital printing following its previous certification for process-standard offset printing.