Berlin, Germany – Organiser SCC EVENTS has awarded the national media rights for the BMW BERLIN-MARATHON to SportA, the sports-rights agency of ARD and ZDF. The German public broadcaster ARD and the regional broadcaster Rundfunk Berlin-Brandenburg (RBB) are to report live starting from this year’s event held on 29 September 2013, and then on an exclusive basis from 2014. The contract has a term of four years and was brokered by Infront Sports & Media, marketing partner of SCC EVENTS.
The media rights acquired by ARD will provide comprehensive coverage across all its channels and media platforms, including radio programmes. In addition to the live broadcast, some ARD stations are also planning to accompany the 2013 anniversary event with extensive pre and post event reporting with immediate effect.
High-quality HD production with more than 20 cameras
The Infront subsidiary Host Broadcast Services (HBS) is handling the production of a high-quality HDTV signal starting this year. More than 20 cameras – mounted on vehicles that include a helicopter, lead car and escort motorcycles amongst others – will accompany the running event across the German capital. A total of 40,000 people are participating at the marathon this year.
Axel Balkausky, Sports Coordinator at ARD, said: “Endurance competitions in Germany inspire and enthuse more people every year – whether as a participant or spectator. We are taking this popularity into account by including this globally recognised marathon event in Berlin as a top national event in our sports programming. We are convinced that this race in the unique setting of the capital will fascinate many of our viewers this year.”
Increased visibility for the event
Jürgen Lock, General Manager of SCC EVENTS, commented: “The coverage on public television underlines the importance of the BMW BERLIN-MARATHON in the German sports landscape. We look forward to working with ARD and to providing our event, as one of the best of its kind on a global scale, and its partners with an even greater presence Germany-wide. We are sure to inject even more people with marathon fascination via this platform.”
Stephan Herth, Executive Director Summer Sports, added: “Endurance sport is on the rise in Europe and has enormous potential for development, not least in the media. The BMW BERLIN-MARATHON is a major event in the German sports calendar and this year, due to optimised media production promises to generate an excellent TV product. Based on the new partnership, the event and fans will also benefit from the high reach of ARD and its regional channels.”