Sandhausen, Germany – Verivox, based in Heidelberg, becomes the new main sponsor of SV Sandhausen. This was announced by the company, the club and its marketing partner Infront Sports & Media today at a press conference. The comparison portal for energy, telecommunications, insurances and finance will advertise on the shirts of the 2. Bundesliga club beginning this Sunday at the DFB Cup match against 1. FC Nürnberg. In the league, SV Sandhausen will feature the Verivox brand at its first home game against FC Energie Cottbus on 11 August.
Besides the shirt presence at all competitions, Verivox receives additional advertising space in the Hardtwald stadium – including rotating and static boards in the TV relevant area. The package will be complemented with promotional rights around the team as well as a hospitality contingent.
Peter Dürr, Chief Marketing Officer at Verivox, commented: “SV Sandhausen as a tradition-rich club fits well with us as a company based in the region. Our employees and many clients live and work here. We look forward, to join the excitement of the club, its fans and players in the coming season. The involvement ideally complements our existing commitments in Bundesliga football.”
Regional roots, national appeal
Jürgen Machmeier, President of SV Sandhausen, said: “Just as it is all about the fan in our club, it is all about the consumer at Verivox. For us, as a locally rooted club, it is great that Infront secured a regionally based company as main sponsor. Verivox will accompany our team at all matches – home and away, cup and league, friendly and competitive games.”
Ralf Koslowski, Managing Director Infront Germany, added: The great popularity and reach of the 2. Bundesliga guarantee Verivox high brand visibility across Germany. Thanks to the proximity to its headquarters, the home games at Hardtwald stadium provide a thrilling environment for encounters with clients and employees. In turn, SV Sandhausen gains an ambitious and strong partner that has already made a name for itself as a committed football sponsor.”