Zurich Insurance Group presents the new Swiss Ice Hockey Cup

InfrontRingier signs Zurich for three years as Presenting Partner of the new Cup competition

Zürich / Zug, Switzerland – Zurich Insurance Group becomes Official Presenting Partner of the Swiss Ice Hockey Cup. The sponsorship agreement has been closed with InfrontRingier Sports & Entertainment Switzerland and runs until 2017. The national competition will be re-launched by the Swiss Ice Hockey Federation together with its marketing partner in September 2014.

Extensive presence – from the round of 16 to the final

As Presenting Partner, Zurich will receive the most significant package of rights available from the competition: From the round of 16 onwards, the Zurich logo will be featured in the center circle of the ice rink along with further exposure achieved through banner advertising, branded helmets, jerseys, socks and goalie gloves for all National League A, National League B and Regio League teams that qualified for this stage of the competition.

Together with a comprehensive hospitality contingent, Zurich can take full advantage of the regional footing of the Swiss Ice Hockey Cup and provide its customers, partners and employees throughout Switzerland with spectacular hockey experiences.

Joachim Masur, CEO of Zurich Switzerland, said: “With the Swiss Ice Hockey Cup, we are taking the opportunity to mark and connect with a promising project right from the start. Here, lower-ranked teams play against major ones - I'm curious which teams will manage to put the greatest pressure onto the big stars. The Cup will definitely bring us unique sporting moments.”

Successful Swiss brand strengthens new competition

Florian Kohler, CEO of Swiss Ice Hockey, commented: “We are pleased that through the commitment of Zurich, the Swiss Ice Hockey Cup has a strong partner by its side. We are confident that by working with one of the leading Swiss brands, the fans and their surroundings will be reached more effectively and the positioning of ice hockey in Switzerland will be strengthened.”

Armin Meier, Managing InfrontRingier added: “Through the entry of Zurich into the Swiss Ice Hockey Cup, we are aligning a top brand with the competition. Zurich, as a Swiss company rich in tradition, fits well with the regional heritage of this nationally impactful showcase. Through this engagement the company is underling the great potential of the Swiss Ice Hockey Cup in an ice hockey enthusiastic country like Switzerland – with more than 2.2 million avid followers.”

In addition to the Presenting Partner package, InfrontRingier is marketing six other sponsorship opportunities centrally across the entire Swiss Ice Hockey Cup. For the first time in the history of Swiss ice hockey, sponsors can benefit from an exclusive national presence through one of the most popular sports in the country. The new top sponsors will benefit from exclusive and consistent team and stadium branding at all Cup matches from the round of 16 to the final.