Freiburg, Germany – The family dairy manufacturer Ehrmann is extending its engagement ahead of time and will remain main and shirt sponsor of FC Freiburg beyond the current season. With the extension, the successful partnership reaches the next level – the family company based in the Allgäu region has been the main sponsor of the club already since 2010. The new two-year agreement is valid for the 1. as well as the 2. Bundesliga and was brokered by Infront Sports & Media, marketing partner of SC Freiburg.
Additional extras for fans
As part of the main sponsorship, the Ehrmann brand will be featured on the shirts of SC Freiburg at all home and away, friendly and official matches for the next two years. In addition, the package includes wide-reaching advertising exposure in camera view including static advertising boards, cam carpets and LED boards provided and operated by Infront at the Mage Solar Stadium. Furthermore, promotional and activation rights will enable Ehrmann to add an experiential aspect and bring the brand closer to the fans.
Christian Ehrmann, CEO of Ehrmann AG, commented: “For us, the familiar club environment, the clear and distinct brand of SC Freiburg and the proximity to the fans are the decisive criteria for the extension. As the main sponsor, we rejoice with the team for their successes, but also want to stand beside the club through challenging sportive times. For the fans, we will create more highlights in the coming months – both on and off the court.”
Encouraging confidence at the right time
Fritz Keller, First Chairman of SC Freiburg, said: “As the main sponsor Ehrmann has achieved impressive acceptance from our fans in recent years and is now associated directly with SC Freiburg even beyond the region. We thank the company for its continued confidence - which gives us an important boost for the current season. For us, it is of great value to work with a main sponsor that – as a family business – supports our sustainable philosophy and further strengthens us through its commitment.”
Ralf Koslowski, Managing Director of Infront Germany, added: “With the extension to a total of six years, the partnership between Ehrmann and SC Freiburg has now become one of the longest main sponsorships in the Bundesliga. This consistency, together with the regional connection and down to earth values of both the club and the company make the partnership so authentic. We will do our best to contribute to the success of this collaboration with state-of-the-art advertising solutions and effective activation programs.”