Infront acquires marketing mandates for SC Paderborn 07 and Chemnitzer FC from the sportsman media group

All regional sales structures and running sponsorship agreements remain unaffected by the transaction


Frankfurt am Main/Munich, Germany - The international sports marketing company Infront Sports & Media is the new marketing partner of Sportclub Paderborn 07 and Chemnitzer Fussballclub. Infront is to acquire the existing mandates for the overall marketing of the two clubs in the 2. Bundesliga and 3. Liga respectively from the sportsman media group, with immediate effect. The current sponsorship agreements remain unaffected by the transaction; the purchase price will not be disclosed.

SC Paderborn 07 and Chemnitzer FC will supplement the comprehensive club portfolio of the Infront Germany subsidiary. the sportsman media group’s existing marketing teams in Paderborn and Chemnitz will be integrated into Infront Germany and be supported through the headquarters in Frankfurt. Both mandates include the marketing of all commercial rights, including main sponsor, stadium naming partner, suppliers and hospitality with Paderborn until at least 2020/21 and with Chemnitz until at least 2023/24.


Continuity and quality for clubs and sponsors

Thomas Krohne, CEO of the sportsman, summed things up this way: “the sportsman will be focusing on its core business operations, where it intends to pursue further growth. After a long and successful partnership with both clubs, we have therefore decided in favour of the sale. With its portfolio of clubs and its marketing capabilities, Infront is in the best possible position to create positive synergies and successfully carry on with the marketing of both clubs.”

Reinhardt Weinberger, Managing Director of Infront Germany, added: “SC Paderborn 07 and Chemnitzer FC are two clubs with a long tradition, a strong fan base and they make an outstanding addition to our portfolio of clubs in Germany. For both clubs the sales focus will continue to be on the region — beyond which we will be supporting the teams with our nationwide network. The clubs and their existing sponsors and fans can be confident of a smooth transition and the Infront group’s high standard of quality. It helps that we are able to build on the outstanding work the sportsman has accomplished in recent years.”


Optimising commercial potential

Wilfried Finke, President of SC Paderborn 07, commented: “Infront is one of the leading marketers in German and international football. We are convinced that, with its many years of experience and its vast network, the company is ideally equipped to help us exploit the commercial potential of SC Paderborn 07 and build on the excellent, fruitful relationship we have had with the sportsman.”

Mathias Hänel, President of Chemnitzer Fussballclub, said: “Infront has an excellent track record in the club business and strong sales structures for all marketing rights. It is our hope that Chemnitzer FC will also benefit from these things — particularly since there will be new and attractive marketing opportunities associated with our new stadium opening in 2015. We thank the sportsman for the work it has done and look forward to our future partnership with the Infront Group.”


About the sportsman media group

The sportsman media group is a sports rights and sports marketing agency based in Munich, Vienna, London, Singapore, and Buenos Aires. Its core business activity is the acquisition and marketing of media rights along with the marketing and sale of sponsoring rights.

the sportsman is a company of the privately owned and managed “the sportsman media holding”, which operates in the business segments of media rights, central marketing issues on national and international levels, and digital media, including platform operation, production, distribution, and an extensive array of other services. LAOLA1.tv, the international sport internet TV, LAOLA1.at — Austria’s largest sports information platform — along with LAOLA1 Multimedia as a capable service partner for clubs and associations in the field of new media services, unas media productions, experts in live streaming and video platform productions and a production company for traditional video production services, the performance-oriented online marketing agency gramercy global media, DuoDomi Objekteinrichtungen, Werder Sports, Bremen’s largest sports and fitness complex, and WRC Promoter GmbH are all embedded in the holding. The group has more than 300 employees at twelve locations.


About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 500 experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year.