Opel and SC Freiburg renew sponsorship agreement

Infront secures a continuation of the automotive group’s involvement with the Bundesliga team ahead of time


Freiburg/Rüsselsheim, Germany – Adam Opel AG and SC Freiburg extend their partnership ahead of time. In 2012, the automotive group returned to football sponsorship, initially for a period of two years following a ten year absence. Opel will now remain the Official Automotive Partner of SC Freiburg also beyond this season. Infront Sports & Media, exclusive marketing partner of the Bundesliga club has negotiated the contract prolongation.

As part of the agreement, Opel is to receive a number of promotional and activation options in the stadium and at its own sales locations, as well as a hospitality contingent for retailers, employees and customers. In addition, Opel will supply the club with a fleet of vehicles for use by employees, the teams and the youth squads.


Fan activities bring partnership to life

Peter C. Küspert, Opel’s Board Member for Sales, commented: “Our commitment to football has a very positive impact on our brand profiling. The high popularity ratings of our partners support this. Just as at SC Freiburg, it is clear that sympathy depends not only on current sporting success but respectable, professional and above all down-to-earth work over the years – all of which pays off among fans.”

Fritz Keller, President of SC Freiburg, said: “We are very happy that the re-entry into Bundesliga sponsorship for leading brand Opel is progressing so successfully - and that SC Freiburg has contributed through its sustainable image and philosophy. It is great that the partnership could be extended ahead of time. Opel has demonstrated how a connection is lived through both good and challenging sporting times and that we can count on each other as partners.”

Reinhardt Weinberger, Managing Director of Infront Germany, says: “Two years after Opel’s sponsorship comeback the brand is already one of the most visible in German football. At SC Freiburg, the company finds an authentic environment where it can position its brand along key topics such as sustainability and energy efficiency. For SC Freiburg, the extension ahead of time with such a top brand is an important signal and motivating factor for the second half of the season.”


About Infront Sports & Media

Infront Sports & Media is one of the leading international sport marketing companies, managing some of the most prestigious sports properties across the world. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation - and has won a reputation for its high standards of delivery. As the number one player in winter sport, with global summer sports expertise and a unique heritage in world football, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a 500-strong team of experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year.