WIESENHOF and Werder Bremen extend marketing partnership

Extension negotiated in close cooperation with the club’s long-term marketing partner Infront Sports & Media


Bremen, Germany - SV Werder Bremen and WIESENHOF, the family owned company from Visbek, have extended their sponsorship agreement ahead of time by an additional two years until 30.06.2016. The extension was negotiated in close cooperation with Werder Bremen’s marketing partner Infront Sports & Media, the company that has handled the team’s Main Sponsor rights package since 2008. Werder Managing Director Klaus Filbry and WIESENHOF Chairman of the Board Peter Wesjohann are looking forward to continuing the partnership.

Klaus Filbry said on Friday morning: “The current cooperation has been beneficial for both sides. Werder has an economically strong and reliable partner at its side and WIESENHOF has been able to demonstrate that being courageous and stepping out onto the public stage through image association within the Bundesliga was the right move.”

Peter Wesjohann praised the partnership: “We enjoy being able to present ourselves on this most diverse platform. Bundesliga football at Werder Bremen is very emotional - it is associated with down-to-earth qualities, strong regional roots and responsibility. There are many similarities between the two partners.”

Wesjohann describes the achievements thus far as follows: “Initially, when the partnership began two years ago, we were looking for a marketing platform that allowed us to address the general public with industry issues, such as how to reconcile increasing requirements in food production with sustainable manufacturing of poultry across Germany, in an objective way. Through our Werder Bremen sponsorship we aim at publicly disseminating our realistic solutions scenarios and increasing the popularity of products such as the WIESENHOF ‘Privathof’ concept, which is certified by the German Animal Protection Association.”

Reinhardt Weinberger, Managing Director of Infront Germany, added: “In the recent years, WIESENHOF and Werder Bremen have established a successful partnership and emphasised this with the extension of the contract. We are convinced that the WIESENHOF commitment as the Main Sponsor will continue to help enhance and develop the image and popularity of their brands positively nationwide and also create value for the brand and product communication.”

Since 2012, WIESENHOF, Germany's leading poultry brand, has been involved with Werder Bremen. Spanning three generations and more than 80 years, the company evolved from a small agricultural trade company to the German market leader for quality poultry. The company based in Rechterfeld, Northern Germany is continually seeking innovative ideas to compete in the globalised world of the 21st century and to address issues such as quality, safety and sustainability. WIESENHOF’s level of transparency is unlike any other in the industry often causing public debate.