Salzburg, Austria - The Austrian Football Association (ÖFB) and international sports marketing company Infront Sports & Media have extended their exclusive marketing partnership by a further four years. The prolonged agreement covers the qualification periods of the UEFA EURO 2016 France™ and the 2018 FIFA World Cup Russia™. Infront exclusively markets perimeter board advertising for all home matches of the Austrian national team – both qualifiers and friendlies.
In addition, Infront supplies state-of-the-art LED advertising boards in TV camera view for all these matches, in order to ensure impactful brand communication of the ÖFB partners and other interested companies. The same systems are also in use at this year's UEFA Champions League and 2014 FIFA World Cup Brazil™.
Alfred Ludwig, General Director of the Austrian Football Association, said: “We are delighted that we can continue our long-standing partnership. Infront has not only offered the best proposal but has fully proved a competent and successful partner to the ÖFB over the years.”
The marketing partnership with the ÖFB is implemented by Infront Austria. Managing Director Stefan Krauss added: “Football is a core element of the Infront Group’s business and many long-term partnerships in place confirm our success. We look forward to continuing our trusted and goal-oriented cooperation with the ÖFB and hope to accompany the association in celebrating memorable victories and in qualifying for one or the other upcoming tournament."
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 500 experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year.