Milan, Italy – FC Internazionale and Infront Sports & Media have signed an agreement for sponsorship marketing across Europe and the distribution of corporate hospitality services on matchdays at the Stadio Giuseppe Meazza.
A shared vision of development, commercial activities, the optimisation of promotional, advertising and sponsorship activities as well as strengthening the corporate hospitality sector are the core reasons that led the two parties to enter into this prestigious partnership, which will run until the end of the 2017/18 season.
Addressing the media and sponsors, Erick Thohir and Marco Bogarelli, respective presidents of Inter and Infront Italy, set out the terms of the partnership, the commercial policy for enhancing the Inter brand in Italy and abroad, as well as the activities which the two companies will develop hand in hand to consolidate the club's commercial policy on a national and international level.
"We’re proud to be here today to announce this agreement with Infront, one of the world’s biggest companies in handling TV, media and advertising rights for sports events," said FC Internazionale President Erick Thohir. "It seems fitting that two of the world’s leading names in their respective fields should join forces and move forward together with the aim of mutual improvement. Inter and Infront share a growth strategy that they will develop together over the next four years, looking to position the Inter brand on a level of international excellence."
"We are delighted to have reached a partnership agreement with a prestigious club like Inter," said Marco Bogarelli, President of Infront Italy. "We are sure that by working together we will bring great added value both to the club itself and to Inter's image throughout the world. The distinguishing feature of this agreement is our shared strategy and the working collaboration that the two companies adopted from the very beginning. Infront and Inter have been working in unison from day one and I am confident that we will see the first results already in the coming weeks."
Founded in 1908, Inter is globally renowned as one of the world's most successful football teams. The club's trophy haul includes 18 Italian league titles, 7 Coppa Italias, 5 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of the seven teams to have done the treble – Champions League, national championship and national cup – in the same year (2010), and the only Italian club never to have been relegated in its 106-year history. Inter is a global brand with 54 million supporters in Europe and an estimated 263 million supporters worldwide.
Inter's home is the Stadio Giuseppe Meazza, a 79,394-seater arena that is among the world's most famous and frequently visited stadiums (over four million tourists each year). Inter boasts a cutting-edge, world-famous youth academy. Over the years the Nerazzurri youth set-up has won 34 trophies, producing many full internationals and dozens of other professionals who have gone on to ply their trade in the major European leagues.
Since 1997, Inter Campus has implemented a flexible and long-term social and cooperation programme in 28 foreign countries, assisted by 200 local instructors. The aim of the programme is to use the game of football as an educational tool to restore the right to play to needy children. Invited to the United Nations in 2012, Inter Campus has been recognized as an effective language for Development and Peace.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 500 experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year.