Nantes, France - Au Fil des Marques – the leading destocking retailer for major brands – has signed a partnership with FC Nantes. The agreement was negotiated by Infront Sports & Media, the international sports marketing company.
The retailer newly enters the world of football, planning to use the partnership to implement a series of activations through its national retail network over the entire football season.
Waldemar Kita, President of FC Nantes, said: “I would first like to thank the representatives of Au Fil des Marques for their confidence in the club. We are delighted to welcome this new partner to FC Nantes for the next two seasons and are confident we will share big moments with this sponsor by our side.”
Lionel Ragazzi, Co-Creator & President of Vestiti, the holding company of Au Fil des Marques, stated: “Joining a historic club, as prestigious and popular as FC Nantes, makes me proud and our commitment to the club is proof of the appreciation we hold for them.”
About Au Fil des Marques
Vestiti, the holding company of Au Fil des Marques, is a leading retailer engaged in destocking major brands. The company has progressively expanded throughout France and Switzerland. Today, it has more than twenty stores and due to its strong reputation, continues its expansion by opening an average of one store each year under the name Au Fil des Marques.
About Infront Sports & Media
Infront Sports & Media is a world leader in sports marketing, managing some of the most prestigious sports properties across the world. Known for its high standards of delivery, the company covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation. As the number one player in winter sport, with global summer sports expertise and a unique heritage in world football, Infront enjoys long-lasting partnerships with 130 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has an experienced staff of 500 working from 20 offices across 10 countries. The French subsidiary is led by Jean-François Jeanne as Managing Director.